Air and Space PortAlbert “ Big Al ” Gruswitz / Albert “ Big Al ” Gruswitz
Artificial intelligence ( AI ) is revolutionizing the originative world , giving artists , illustrators , and filmmakers new puppet to push boundary and tell apart stories in ways never imagine . AI - powered platform such as Midjourney and Runway enable Godhead to generate highly detailed images and videos , redefine storytelling , enhancing creativity work flow , and opening new doors for those willing to embrace it . Albert “ Big Al ” Gruswitz is one of the visionaries who did so . Now , at 81 years honest-to-god , he continue to labor originative limit by marrying traditional advertizement expertise with cut - bound technology .
A veteran of the advertising manufacture , Big Al is known for craft high - timber , naturalistic illustrations and retouching complex photos . He stands out for his ability to call back like an artistry director — a skill that allows him to create stunning visuals that adjust perfectly with the think substance .
Air and Space PortAlbert “Big Al” Gruswitz / Albert “Big Al” Gruswitz
In 2022 , Big Al explored AI - generate mental imagery through Midjourney , a prompt - based image creation political program . “ If you have n’t start working with AI , you ’re already behind , ” he portion out , reflecting his motivating behind leveraging the technology . He was driven to realize how AI could be integrate into his professional piece of work , employing a methodical approach instead of merely experimenting . Big Al learned to expend AI putz through structured courses , books , and hand - on practice . His vast experience in publicizing and cryptic agreement of AI - driven workflows have positioned him as a leader in the space , enabling him to teach teams at advertising agencies how to use Midjourney and AI - enhanced Photoshop proficiency .
The originative ’s study encompass AI - generated images in dissimilar category : characters , landscape , sci - fi construct , and architectural renderings . Besides image innovation , Big Al explores storytelling that blend AI - generated visuals with his own narratives , as well as those generate by tools such as ChatGPT . He also makes videos , and one of his projects is When Sunny Gets Blue , a music TV developed using Midjourney 6.1 and Runway Gen-3 .
Big Al ’s work has earned him legion accolade as an illustrator and an fine art managing director . His visually striking artwork has garnered high readership score in advertising . In Lürzer ’s Annual of Creative Excellence ( ACE ) Report , Big Al is grade secondly among the Top 10 Digital Artists in the United States . In fact , his illustrations have been boast in Lürzer ’s Archive multiple time , including the “ 200 Best Digital Artists Worldwide ” Annual in 2013 , 2021 , 2023 , and 2025 .
The enterpriser saw the potential of AI - generated mental imagery as it gained traction . He then made it his mission to teach hoi polloi how to prompt and expatiate their discernment of AI ’s capabilities beyond the common style . His expertise in advertizing and designing naturally made him an impactful wise man . He even co - write a book with Brian W. Sykes calledA.I. Explore : Snack - Sized Prompts and $ 5 word . The Holy Writ provides sample prompts and explores the organic evolution of AI - engender imagination across different versions of Midjourney .
As one of the first fancier of AI illustrations , Big Al has been adamant about ascertain originality in AI - generated artwork . To prove that AI is only a puppet and still requires artistic expertise and trouble - solving , he assay to replicateAydın Büyüktaş ’s crimper - coaster - comparable lagger picture taking . He first try out to describe the core he want directly to Midjourney but speedily bring in that simple prompting was n’t enough . He had to utilize his knowledge of photography , lighting , and tv camera angles and experiment in multiple AI chopine — Midjourney , DALL - E 3 , Leonardo , and Stable Diffusion — ultimately DALL - E 3 was the only program that was successful . This proves that AI still want a human touch to attain intentional results .
Big Al conceive that AI - generated imagery and videography will continue to evolve . He predicts that AI will move from text - based suggestion to voice - based fundamental interaction , make believe the process more intuitive . In addition , AI - sire content will be embedded with metadata for foil , come up to concern about misinformation and digital forgeries . Big Al also anticipate the salary increase of augment reality ( AR ) , immersive communication , and immersive entertainment , opening more doors for AI - assisted creativity .
“ I envision that AI can run an active use in allow for us to interact and experience a commercial-grade or movie , ” muses Big Al .
AI illustration is only one facet . AI is bound to revolutionize contented creation across multiple fields . The onward motion in intelligent view recognition , computational photography , and automated editing are only the beginning . AI ’s ability to generate entire video , scripts , and storyboards will likely redefine industries like advertising , filmmaking , and even news media .
“ In the advertising industry , utilizing AI has always had setbacks due to the issue of copyright , ” submit Big Al . “ As of January 2025 , we have the ability to copyright any AI image adjust or edit by a human being . ” This is a major discovery for the advertising industry .
Albert Gruswitz assert that human creativity will always be all-important despite all these . He believes that AI may streamline the process , but human intuition , experience , and esthetic imaginativeness are still the driving forces behind the creation of meaningful works . His portfolio attests to this , inspiring future generations to embrace technology as a agency to boost ( not replace ) human creativeness .
To see more of Big Al ’s work visithttps://www.boundless-creativity.com/.
