The future of online shopping on Amazon is go to be heavily dependent on AI . Early in 2025 , the companypushed its Rufus AI agentto spill product data and help user find the right item . A few weeks later , anotherAI tool called Interests made its wayto the shopping internet site .
Thenew Alexa+ AI assistantis also capable of placing order semi - autonomously , handling everything from grocery to book appointments . Now , the company hasstartedto tryout yet another AI agent that will buy products from other web site if they ’re not available on Amazon — without ever leaving the app .
Hello, Buy for Me!
The feature film in doubtfulness is called “ Buy for Me ” and it is now available for a little pot of users in the US across the Android and iPhone apps . “ We want to make it even easier for customers to find any product they desire and need , ” enunciate the company .
Amazon note that the whole organization has been integrate seamlessly within the core shopping experience . To that ending , users will see production list from other websites , as well , under the new “ Shop brand sites direct ” streamer .
All you need to do is tapdance on the product and water tap on the “ Buy for Me ” selection . Once the purchase spirit is clear , Amazon will associate up with the target website and take customers like a shot to the checkout counter page where they can make up and substantiate the fiat .
Amazon
“ Using agentic AI capacity , Amazon makes the leverage by securely providing the client ’s encrypted name , reference , and payment detail to finish the checkout counter process on the sword ’s website , ” explain the company .
The third - company brand will declare oneself an order confirmation on the registered email address , while a new “ Buy for Me Orders tab key ” in the Amazon app will let user keep an center on the logistics status . There is no extra cost assort with Buy for Me , and it does n’t necessitate a Prime subscription either .
Some finer details
There is a slight cost caution , though , regarding the Buy For Me feature of speech . “ When you direct Amazon to make the purchase on your behalf , Amazon provides an estimated sum , and you ’ll agree to pay an amount up to $ 10 more than the estimated total . You will only be charged by the marque , which calculates the last aggregate , ” enunciate Amazon on asupport page .
Notably , promo codes are not applicable for products purchased from other sites . Moreover , you may only buy one point at a time using the observational feature . Amazon also warns that its yield and refund insurance policy wo n’t apply to these order .
This new agentic AI shopping feature article is built atop Amazon Nova and Anthropic ’s Claude AI mannequin . Amazon is already testing atool call Nova Act that will take over WWW browsingduties and perform tasks on behalf of users , such as regularise food delivery .
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Amazon
Amazon
