There ’s been lots of composition aboutAMD ’s changing strategyaround its desktopgraphics card , but we ultimately have something a bit more definitive .
When asked directly at a closet Q&A atIFA 2024 , Jack Huynh , AMD ’s senior frailty chair and general manager of Computing and Graphics , discussed how the troupe ’s approaching access to competing with Nvidia would switch moving forward . The goal is still to achieve high grocery parcel against Nvidia , but that may not involve releasing the gamy - end flagship tier that some PC enthusiast require .
The last time AMD discharge a flagship desktop GPU was at the last of 2022 , when it set in motion theRadeon RX 7900 XTX .
Specifics on AMD ’s succeeding plans were n’t provided , of course , but Huynh made it pretty clear that the near future of AMD graphics did n’t involve assay to compete with something likethe Nvidia RTX 5090 — if that GPU is indeed in the works as it ’s reported to be . Huynh , proudly claiming to be a gamer himself , however , restated how significant gaming was to the future of AMD . His destination did n’t appear to be back down from Nvidia as a whole , but to take an overture that leans on AMD ’s strength at offering better mid - level options . On that note , Huynh order there ’s mint to be excited about in the futurity for AMD graphic visiting card .
The current reportage on when the next - genRDNA 4discrete GPUs will launch is oscillate between tardy 2024 or early 2025 .
listen that will no doubt baffle some AMD fan . We all want to see Nvidia have some right performance competition , and that feels unacceptable without a GPU that can compete with Nvidia ’s skilful . Huynh ’s attitude is that “ playing baron of the James Jerome Hill ” is fun , but it did n’t cease up increase AMD ’s food market share last time around . It was n’t ruled out whole in the long term , but it ’s not potential anytime before long .
last , Huynh remained enthusiastic about the idea of bringingneural processing unitsto background chips . NPUs are more and more becoming an important part of AMD ’s latest mobile chips and have even showed up in the society ’s background APUs . But Huynh articulate that NPUs are also on their manner to the fellowship ’s flagship gaming poker chip in the future .
It might not seem like NPUs would help much purpose there , especially if it means having to reduce gaming performance , but Huynh enounce AMD is committed to doing the legwork involve to help developer really utilize them . There ’s even a gaming coating , concord to Huynh , particularly in free up the GPU from some labor to increase frame rates . He state his strong dedication to not get the NPU result in less central processing unit operation for gamers , even if it meant AMD eating the cost .
Huynh says AMD has already been in participating public lecture with major developers like Epic and Activision , and while he says there ’s been some hesitancy from developer , he seemed sure-footed that the NPU will eventually take .
