Well , look at that . AMD really released a art cards that was competitive on price , carrying out , and feature with Nvidia . And it make out to keep enough bill in stock for the launch that it was n’t immediately ruined by scalpers . Although that might seem like a low barroom to get through , it ’s what surpass for a success story for GPU launches in 2025 , becauseNvidia ’s has been one of the forged we ’ve ever discover .
As exciting as it is that there ’s a Modern graphics card that ’s actually kind of good and worth pay money for , though , it ’s not time for AMD ( or fans ) to rest on their laurels . There ’s more to push for : most notably that prices should come down further .
The RX 9070 is still too expensive
The RX 9070 XT is an awesome graphics card — one of the honorable in a long meter . It volunteer 5070 Ti/4080 performance for $ 600 - ish , and its feature position is great , too . The RX 9070 , though ? It ’s a salutary notice , with 5070 - alike carrying into action , 16 GB of VRAM , and similarly strong features . But its Leontyne Price is only $ 50 less than the base 9070 crosstalk price . That ’s far , far too tightlipped .
This is the same uncanny pricing choice AMD made with the RX 7900 XT last coevals . With just $ 100 between it and the 7900 XTX , and a much greater interruption in carrying out , the XT example made no sense . It was only after when AMD drop the price that it became a in particular great time value option .
AMD should terminate up doing the same with the 9070 ( non - XT),but we need to verify it does . tolerance and margins and they ’re typically not great with graphics cards , but occur on AMD . Drop it down to fill in $ 500 and really put the rush in to Nvidia ’s gouging .
Nvidia should match AMD’s pricing
Nvidia ask to ill-treat up now . It might still be the king in performance and DLSS might still be a mo better than FSR4 , but that ’s not the win it used to be . Especially when it just does n’t really have any art card to sell at the moment . There are models , there are listings at retailers , but none of them are in stock and the 2d - hand market is a muckle ( andAMD might upend that presently , too ) .
Nvidia will need to lower the prices of its 5070 and 5070 Ti if it wants to remain free-enterprise with AMD , and get more of the cards in stock in much groovy numbers . That will in all likelihood happen in the next few calendar month , but the cost cuts will only derive if the great unwashed put their money where there backtalk is and corrupt AMD ’s novel cards . Again , that ’ll in all likelihood happen as the revue are unattackable and stock is there , but that momentum ask to be maintained .
If Nvidia ’s cards come back close enough to MSRP , they ’re still too expensive : The 5070 Ti in particular . Hopefully Nvidia take in the writing on the wall after a few weeks of high 9070 XT sales and realises multiple frame multiplication alone is n’t go to be enough to save the 50 - serial .
All graphics cards should be cheaper than they are
We need to then carry on that impulse forward into the rest of this propagation and the next . Graphics card prices have originate dramatically in recent age , and though inflation and tariffs can be blamed for some of it , there ’s also Nvidia ’s sheer greed at fun — and AMD has been just as guilty when it ’s had grocery store dominance with CPU .
personal computer gaming is always lead to be that bit more expensive than console gaming , but no one should be forced to spend $ 500 + on a graphics card to get something that can play the late games at 4 kelvin resolution . That ’s more than the entire toll of a full cabinet , even before factoring in the tot toll of a monitor and all the additional peripheral machine .
Halo products like the RTX 5090 are always going to be ridiculous , and to some extent they should be . For those on mega dollar there is n’t much of a difference between spending $ 1,500 and $ 2,000 . But for everyone else , there needs to be well options for affordable , high - fidelity PC gaming .
Intel is handle the super - entry level serving of the securities industry , AMD ’s done the right thing with its 9070 XT , but I ’d still care to see the 9070 sub-$500 before long , and the 9060 needs to be the beloved $ 300 card we all know it want to be .
That might be aspiring thinking , but once Nvidia ’s AI - hype - gravy - wagon train starts to arrive at world and that house of cards pops , it might want to remember its roots and set off sell gamers GPUs that are more than just marketing spin and a high toll tag .
