AMD
While many would wear otherwise , a late write up tells us that AMD is now a more recognizable brand than Intel — and that ’s large news program for the technical school giant . Kantar ’s BrandZ Most Valuable Brandsreport rate AMD at 41 , followed by Intel at number 48 . Beating its long - standing challenger is just one part of the prize for AMD . It also ranked among the top 10 riser pipe in the report , meaning that its brand value increased a lot over the last class .
According to the study , AMD encounter monumental brand increment since 2023 , increase by 53 % yr - over - year . Moreover , AMD ’s brand note value reached $ 51.86 million in the Business Technology and Services Platforms category . It ’s easy to pretend where that vivid growth is amount from — AMD is run into AI , just like its challenger Intel and Nvidia have done in recent class .
AMD
Kantar ’s report takes into account a company ’s financial value and then multiplies it by its brand contribution to bump out its total brand value . To put it in elementary condition , Kantar weighed in on how much AMD ’s brand contributes to its financial success . It turns out that it does contribute , and quite a mountain , too . AMD is becoming a force to be reckoned with .
Kantar explain its process as such : “ To understand how much sword contributes to the overall commercial enterprise economic value , we essay relevant corporate financial information and peel away everything that does n’t relate to the branded patronage . [ … ] Then , a squad of our analyst combine those inputs with a financial fashion model of the business organisation to determine the brand ’s ability to give time value . The termination is a holistic portraiture of sword fairness : one that incorporates how the market evaluate a company ’s marque assets — and how ordinary multitude do , too . ”
AMD ’s increase is more renowned than Intel ’s , which , as Tom ’s Hardwarenotes , has only turn by 29 % since 2023 . Unsurprisingly , Nvidia , which is now themost valuable company in the world , grew by a stupefying 178 % . Both fellowship benefit enormously from their AI and datum center offerings , with thing such as AMD ’s MI300X accelerator most likely driving some of that growth .
On the other hand , AMD is always playing second fiddle in the consumer marketplace . Overshadowed by Intel and Nvidia , it accommodate a pocket-size pct of both the CPU and the GPU market , and itsgaming tax revenue has recently gone down by 48 % . AMD does n’t require things to get good in that regard , despite the fact that it has new products on the horizon , including Zen 5 processors and RDNA 4 graphics cards . Still , all the money is in AI , and for AMD , that means high - performance computation ( HPC ) products , but also things like Ryzen AI processors .
Another recent market report tells us thatIntel have 79 % of the PC mainframe grocery store , but Kantar ’s finding show that AMD is even more placeable than Intel , so it ’ll be interesting to see if the board will commence to twist over the next few year .
