Over a month after the initial announcement atCES 2025(if you’re able to even call it an proclamation ) , we still do n’t know much about the future ofAMD ’s RDNA 4lineup . We eff the cards are set to launch sometime in March , but their specs persist a whodunit . However , there ’s an even big secret that ’s still yet to be revealed : The pricing .

After a bumpy lead - up to the launch of the RX 9000 serial , pricing is the one thing that AMD involve to get good . The latest leak imply that AMD will price the cards “ very aggressively , ” which could be good news — but it might still not be enough for it to rival some of thebest graphics cards .

A careful approach to pricing

As shortly as it became clear that AMD would n’t be making a flagship GPU this time around , I knew that pricing would be more impactful than ever before . Intel has proven time and time again that performance per dollar is essential if you ’re not Nvidia , which benefits from monumental trade name realisation . AMD surely knows this , too , and the late leak inculpate that it ’s going to go all - in on the pricing .

As reported byIT Homeand the Chiphell forum , AMD ’s plan is to price the RX 9070 XT aggressively . alas , the report does n’t break any pricing bracket , so we ’re still left to approximate — but at least we be intimate that leaker believe AMD ’s aim is to keep things competitive .

A workweek or so ago , one retailer claim thatthe RX 9070 XT was meant to cost $ 900 , which would ’ve been an instant nail in the casket for RDNA 4 . Fortunately , AMD itself has refuted these claims , tell that a $ 900 toll decimal point was never part of the plan .

While we are n’t going to comment on all the damage rumors , I can say that an $ 899 USD take up price distributor point was never part of the plan .

& mdash ; Frank Azor ( @AzorFrank)January 27 , 2025

Of naturally , this prompted many to askwhenwe’ll eventually observe out the pricing , to which AMD ’s Frank Azor answer : “ In the future . ” These vague response do n’t enliven much confidence in the fate of RDNA 4 , but Azor later went on to say that the card would be arrive in other March , which definitely serve .

Pricing - wise , AMD is kind of stuck between two vastly differing strategy adopted by its competitors . We ’ve got Nvidia , which often sell really expensive GPUs , and we ’ve begin Intel ’s highly low-priced Arc GPUs on the other end of that spectrum . The latter approach is what makes GPUs like theB580such good value , but Nvidia ’s “ performance first ” angle influence well most of the clip — although gamers tend to fight back if the mainstream cards are too pricey . However , that ’s not just the case this sentence around .

Sure , we could indicate that $ 750 for the RTX 5070 Ti and $ 550 for the RTX 5070 is still a mellow price , but it ’s also a price cutting compared to the premature multiplication . go into theRTX 50 - series , I expected the prices to go up , not down , but fortunately , that ’s only been the case with theRTX 5090 . ( Of naturally , find a GPU at the recommended list cost is another story entirely . )

While Nvidia spilled all of the beans at CES 2025 , AMD kept suspiciously muted . I ’m making an presumption here , but it ’s one that many leaker share : AMD may have wanted to see the pricing and the performance of the RTX 5070 and the RTX 5070 Ti . Now that we at least roll in the hay how much they ’ll monetary value , AMD can tailor its “ belligerent ” approach to pricing .

Unfortunately , while “ belligerent ” sounds near in this context , it could really mean just about anything — which is why it ’s too shortly to fete . What might seem like private-enterprise pricing to one person may not seem that style to another , so it ’s important to put that report into perspective and figure out just what AMD will be up against .

And intrust me , there areplentyof cards that AMD will be competing against once the RX 9070 XT finally hits the market .

There’s more than just one rival

Without a full specification sheet , it ’s hard to know what to expect from theRX 9070 XT — but we know enough to have a rough thought . Early performance leaks show it rivaling the RTX 4080 , but that ’s an affirmative surmisal . AMD itself does n’t expect its new top GPU to beat the RX 7900 XTX , which leaves the RX 9070 XT with both the good and the worst pricing and carrying into action bracket to be in : The mainstream segment .

AMD will have to touch the likes of Nvidia ’s RTX 5070 Ti / non - Ti , but also the RTX 4070 Ti ( and Super ) or the RTX 4080 with its new flagship . There are some good news on that front , because Nvidia has already ceased output for most of its RTX 40 - series GPUs . The few that are still in stock are presently overpriced in prediction of the next - gen equivalents . Meanwhile , good luck finding theRTX 5080at MSRP .

But the market wo n’t be empty for long . Once the RTX 5070 Ti is here ( which , as MSI has now confirmed , should be on February 20 ) , take after by the RTX 5070 , the mainstream market will hopefully once again have some GPUs to pick up at list cost . Unfortunately for AMD , the RX 9070 XT wo n’t be here before that happens , so all that it can hope for is that Nvidia and its cooperator go wrong to deliver enough gillyflower of the xx70 GPUs .

As is often the cause with AMD , its own card are its fiercest rival . The RX 9070 XT will have a batch of older siblings that will provide similar functioning ; cerebrate the RX 7800 XT , the RX 7900 XT , the RX 7900 GRE , or even the RX 7900 XTX for those who want to splurge . Some of those cards be more than what the RX 9070 XT might be price at , but the RX 7800 XT is still highly free-enterprise at just $ 520 .

With so many GPUs to choose from , pricing the RX 9070 XT is live to be a make - or - break type of situation for AMD . We might have a hit on our hand if Team Red undercuts the Nvidia equivalent weight by a seemly margin , but without a score difference , the RX 9070 XT might be face an uphill acclivity .

AMD could have the best product, but…

I ’ve been jolly open about the fact that I wasgenuinely mad about the RX 9070 XT . However , at this percentage point , the excitement dulled down and transformed into something akin to vex .

Based on leakage , it seems like AMD might be cooking up ( orhascooked up , as the cards are already sitting around at various retailers ) a in force intersection . It might change by reversal out to be a solid mainstream card , and if AMD ’s goal will be to make it expert value and not just punk than Nvidia , it could even be a hit .

I still ca n’t help but care , because now , AMD has more than one obstacle to get over .

In all likelihood , Nvidia will hit the market first — again — with the RTX 5070 Ti and the RTX 5070 . In fact , the first of the two might plunge in as piffling as ten days . Meanwhile , AMD enthusiasts are still for the most part maintain in the dark ; following various AMD execs on X ( Twitter ) is the only reliable way to get some info . Even then , it ’s been scarce .

If AMD does n’t talk about the RX 9070 XT soon , then all of the care will turn to Nvidia ’s new releases . This means AMD is running out of clock time to reveal the specs and the pricing of the RX 9070 XT . hoi polloi might wait to buy a GPU if they know what they ’re waiting for , but with no updates from AMD , it ’s voiceless to finger confident about the coming launch .

Now , there are so many elements at play that may affect the launch of the RX 9000 serial : militant pricing , timing , specs , performance , and communicating . If the leaks are genuine , we can at least count on AMD keep open it low-priced — hopefully under $ 600 .

The next step is for AMD to in reality talk about RDNA 4 at distance and start driving up the plug . I just go for it ’s not too previous .