quit me if you ’ve heard this one before : Apple’sVision Pro headsetis too expensive . OK , it ’s not on the nose an unusual view , but something has just happened that could mean Apple is about to take military action on this stickiest of stick points . Indeed , if it comes to pass , Apple might go some mode to put right one of its biggest recent misstep .
Here ’s the softwood . Bloomberg’sMark Gurmanrecently take to X to declare his belief that Apple would have some Vision Pro - related news to announce this Friday . Gurman did n’t say what that divine revelation would be just , but if Apple is reach out to the printing press , it could suggest that something big is about to go down .
In my idea , there are a few possibilities of what Apple could show to the world :
Announcing a newfangled Vision Pro complete with M5 cow chip might , in some respects , be the most “ Malus pumila - like ” move from the company — that is , extend to push for premium features and ignore the cost naysayers . But at the same time , it does n’t really make signified . Apple has only rolled out theM4 chipto half of its Macs , so launch the M5 before that unconscious process is finished would seriously undercut its current - gen chip . A newM4 MacBook Airis due out presently — how would you experience buy one knowing that Apple already has a better chip on the go ?
As well as that , the M5 buffalo chip might not even be ready yet . The M4 has only been with us for a smattering of month , so I ’d be surprised if Apple has the M5 fully stop and primed to go right now . Chances are it needs more time in the oven .
A vital move
add Apple Intelligence to the Vision Pro would make horse sense , as it could give a new way of life to control and enhance the gimmick . But it might require a better microprocessor chip so as to treat Apple Intelligence ’s demand alongside everything else the headset does . Perhaps that think of we ’ll be waiting for the M5 rise for this change . Alternatively , Friday ’s annunciation might entail Apple advance the headset ’s retentivity to manage with the tune .
I also have my doubts about Apple talking up a more low-cost alternative headset — that is , acut - price modelthat sit around alongside the steady Vision Pro . Although this machine is widely rumor to be in ontogenesis — and lord knows we need it — even the most challenging claims say it’snot due out for another year or two .
That lead us with the cost gash to the regular Vision Pro . While it ’s probably the most begrudging move from Apple ’s perspective , it ’s also the most necessary one . As I ’ve said before , Apple ca n’t go on selling the Vision Pro at $ 3,499 a pop — the great unwashed just are n’t buying it in large enough routine to warrant its doubtlessly astronomical research and development monetary value .
Perhaps we should n’t be surprised if Apple ’s declaration is some compounding of the possibilities heel above . As significant as a monetary value driblet would be , I do n’t think it will be the only thing Apple will lecture about . That would end up give the technical school press nothing to discourse except the cost , something Apple really wo n’t want to pull in attention to .
At the same fourth dimension , while the PSVR2 controller support would be meaningful and could give the headset asizeable gambling boost , it might not groundbreaking enough to guarantee its own solo press outlet .
Ultimately , I conceive a combination of the damage drop and PSVR2 comptroller supporting — perhaps with an external chance of an Apple Intelligence teaser — is the most potential outcome of Friday ’s reveal . It may not sound like much , but it could be exactly what the Vision Pro motive .
After many months of silence , it ’s full to see Apple is eventually take action on the Vision Pro . While I ca n’t claim to have a vitreous silica ball , I intend my suggestion above has a half - decent chance of being the subject of Apple ’s conversation . If nothing else , the toll drop is a move the society ca n’t afford to pass up .
