Apple has been hit with a lawsuit over allegations of false advertising and unjust competitionregarding the delayed launchof some of its Apple Intelligence feature of speech .
The technical school company has made much of its AI - tincture Apple Intelligence prick when they were first unveiled at its developer upshot in June 2024 , and while some of the features have made their elbow room to its various devices since then , the company latterly bring out that some of the more modern AI - powered tools — including for its Siri practical help — would not be quick until 2026 .
register on Wednesday in U.S. District Court in San Jose and firstreported by Axios , the suit said that Apple ’s ads for Apple Intelligence “ saturated the net , goggle box , and other airwaves to cultivate a clear and reasonable consumer outlook that these transformative features would be available upon the iPhone ’s release . ”
The wooing continue : “ This repulse unprecedented excitation in the marketplace , even for Apple , as the company knew it would , and as part of Apple ’s ongoing effort to convince consumer to upgrade at a premium price and to distinguish itself from competitors hold to be acquire the AI arms backwash . ”
It said that contrary to Apple ’s claims of forward-looking AI capabilities , “ the ware offered a significantly limited or entirely absent adaptation of Apple Intelligence , mislead consumers about its literal utility and operation . ”
The suit added that “ worse yet , ” Apple advance its ware “ based on these overdone AI capableness , leading consumers to believe they were purchasing a equipment with feature that did not survive or were materially misrepresented . ”
Filed on Wednesday in U.S. District Court in San Jose , the lawsuit is try class - action status and damages for customers who bought the latest iPhones and other devices capable of running Apple Intelligence , with the suit claiming that these customers have not invite the Apple Intelligence feature that were foretell by the tech giant .
to begin with this month , Apple confirmedthat it ’s been “ working on a more personalized Siri , give it more awareness of your personal context , as well as the ability to take military action for you within and across your apps , ” but added : “ It ’s pass to take us longer than we intend to render on these feature and we anticipate rolling them out in the coming year . ” In a further signboard of difficulties behind the scenes , Bloomberg reported on Thursday that Apple hadoverhauled the leadership teamin charge of Apple ’s AI - power Siri features .
The case highlights broader concerns about Apple ’s power to keep pace in the competitive AI sector , with delays in delivering promised features potentially eat away consumer confidence while also giving competitors such as Google and Microsoft an edge in the field .
Digital Trends has contacted Apple for scuttlebutt on the lawsuit and we will update this clause when we hear back .
