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Apple Intelligence is n’t scheduled to hit iPhones , iPads , and Macs until later this summertime , but the company is already reportedly planning to charge its users a monthly fee to access sure feature , agree toBloomberg ’s Mark Gurman .
He notes that while the canonic features discussed duringthe AI organisation ’s uncover at WWDC 2024will remain free to users , the troupe is considering finally carry out a program along the line of products of “ Apple Intelligence+ ” that could offer additional features and functionality for a monthly subscription , kindred to what the company alreadydoes for iCloud .
Apple
Apple has been somewhat hamstring by its own success as of late . Its devices last longer than ever , and even multiple release generations later rest capable of running the most late operating organisation . iOS 11 , for example , willreportedly be ableto exercise Apple Intelligence when it arrives with the release of iOS 18 , iPadOS 18 , and MacOS Sierra .
blend with few significant design changes to the devices themselves in late and an more and more intriguing economy , the caller is having increase difficulty convert consumer to trade in in their old gear for the latest and greatest it has to offer . Thus , Apple is appear to diversify its income streams — in the form of software system subscription models .
This should n’t do as too much of a surprisal to user . Apple already disclosed thatit programme to take a slash of the subscriptions chargedby its upcoming AI model partner , rumored toinclude Anthropic and Google(as well asthose in the Chinese market place , though sorry , Meta , not you ) so it ’s not a huge expiration for the company to deal dipping into users ’ wallets for insurance premium Apple Intelligence functions .
Doing so would accomplish the same canonical gist that Apple is trying to do with its grow stable of AI model better half . By diversifying its income streams , just as with recruiting multiple AI partners , Apple gives itself wiggle way to pivot should the need arise and , in this case , lessen the company ’s trust onconvincing folk to buy new $ 1,400 smartphones every 18 months .
That ’s not to say the company wo n’t still provide its drug user with incentives to trade up to the latest genesis of ironware . As Gurman points out , while seven - year - sure-enough Macs will still be able to start the forthcoming macOS Sierra , other features like Game Mode and iPhone Mirroring still need the newer hardware .
What ’s more , the company has already let out that your Mac will need an M1 processor or New in orderliness to get at the new AI features . There ’s plainly no word yet on what precise spring the potential subscription model could take , what it would put up , or how much it could cost .
