LG video display

Ever sinceOLED TVtechnology made its entry in 2007 , manufacturers who do n’t sell OLED TVs have been ready to level out that , compared toLEDandQLED television ,   OLED displays simply ca n’t get bright enough to be viewed in brightly light environments . Today , atCES 2024 , LG Display ( the LG division that designs and fabricates OLED video panel ) appears to have dispelled that talking point once and for all with its announcement that it has created a new generation of great - size of it OLED display that can achieve 3,000 nits of peak brightness .

LG Display says this new benchmark for OLED luminousness is the result of its persist in ontogenesis of its META technology , which combines an ultrathin layer of micrometer caliper - scale lenses ( micro lens array or MLA ) with two impost exhibit algorithms that manage brightness and detail . It call the new rendering META Technology 2.0 .

“ META Technology 2.0 features 42 % brighter double than conventional organic light-emitting diode display to achieve 3,000 - nit peak brightness , ” agree to LG Display ’s press release . “ As high-pitched peak cleverness ensures a more vivid viewing experience blood-related to what the human eye perceives , this marks the highest light point of any big - sized OLED instrument panel yet . ”

At CES 2024 , LG Display is showing an 83 - inch 4 K OLED display based on META 2.0 , but the chemical group says it plan extra sizes and resolutions , including 55- , 65- , 77- , and 83 - inch 4 KiB organic light-emitting diode , as well as 77- and 88 - in 8 honey oil OLEDs .

While 3,000 nit sounds like a big number , it ’s really more telling in setting . In 2023 , thebrightest non - OLED TVhad a maximal crest brightness of just 2,500 nit . However , LG Display is also taking this chance to change the brightness conversation in a way that may put non - OLED display on the defence force , by putting an emphasis on coloring treatment .

It read that META Technology 2.0 achieves improved color brightness of up to 1,500 nits — 114 % brighter than conventional OLEDs . The claim is that this is specially beneficial when watching HDR mental object , by making promising areas appear brighter and darker areas look darker . And speak of darker areas , LG Displays also says that META 2.0 takes advantage of OLED ’s pixel - stratum control to ensures consistent and accurate colouring material expression regardless of brightness story .

Finally , the partition is touting META 2.0 ’s energy efficiency . Because OLED displays do n’t expect a dedicated backlight , they tend to be more energy effective than vie showing types . META 2.0 further better that efficiency by 22 % , consort to LG Display .

As it turns out , you wo n’t have to look long to see META 2.0 in activity : LG Electronics , the LG subsidiary that actually sell TVs , has incorporated these fresh META 2.0 panels in itsflagship 2024 OLED telly . Caleb Denison has an excellent telecasting from the flooring of CES 2024that explains this roll out in more detailand why , even though LG ’s raw TVs will have META 2.0 , they may not give birth on LG Display ’s promise of 3,000 nits .

We certainly do n’t expect companies like Hisense and TCL to stop advertise the brightness superiority of their mini - LED TVs — if anything , CES 2024 provesthey’re going to doubleandtriple- down on that message — but gone are the days when OLED idiot box owners needed to cover their TVs in darkened rooms to get the effective video lineament . That era of thebrightness warshas now come up to a closing .