Luke Larsen / Digital Trends
We all bed that Apple’sVision Prois incredibly expensive — $ 3,499 is a vast amount to pay for a mixed - reality headset , even if it is by far the best on the market . That has apparently lead to some gamey - profile Apple fansreturning their Vision Pros , and not just because of the price .
In hislatest index On newssheet , Bloomberg ’s Mark Gurman tell he spoke to over a dozen prominent Apple users who have recently sent their headset back for a repayment . The reasons they regress their products , Gurman says , fall along a few familiar pedigree .
Luke Larsen / Digital Trends
For instance , several read the headset was too heavy and uncomfortable . For others , the lack of apps , video content , and productiveness feature was disappointing . Some users complained about the headset ’s glower and minute plain of sentiment , while others said it made them feel “ isolated from family and Quaker ” due to its deficiency of meaningful shared experiences and the trouble involve inletting other people habituate it .
Quizzing Apple employees
At first glance , this might seem like a major problem for Apple . After all , the Vision Pro ’s price means it is not an routine purchase for most people , so those customer who have shell out for it are likely to already be convinced by Apple ’s machine and exquisite to get their hand on it no matter the cost . That spend a penny their returns all the more surprising .
But it ’s easy to see a few written report like this and intend that the job is widespread . After all , if break - hard Apple fans are sending back the headset , what must that say about people who are less attached to the Apple ecosystem ?
Well , it looks like matter are n’t actually that clearcut . Gurman cites “ data from origin at retail stores ” that implies Vision Pro income tax return rates are “ in all probability somewhere between intermediate and above norm compared with other intersection — depend on the location . ”
AppleInsider , meanwhile , did some research of its own . After test employee at 24 Apple Stores in the U.S. , the outlet found that “ there does n’t come along to be that much in the way of take , and surely not a cataclysmal flood . ”
For illustration , one “ senior Apple Retail employee ” secern AppleInsider that Vision Pro return rate were rough in line with “ not - Pro iPhone layer . ” Another aver that they ’d only had to process two returns in a week . That does n’t sound like an alarming level of dissatisfaction .
Interestingly , some Apple Store faculty felt that , alongside mass who now felt ill using the machine , most returns were sent in by content creators ( or , as one employee put it , “ fucking YouTubers ” ) who wanted to make a few videos with the twist before mail it back .
While AppleInsider ’s sampling is only interpreter of a small identification number of Apple depot , it ’s potentially a more reliable method than scrolling through social media looking for news report of hoi polloi returning a Vision Pro . After all , if you search for something online , you will find it , but that does n’t necessarily imply it ’s a far-flung phenomenon .
Vision Pro 2.0
Despite anxieties surrounding rejoinder pace , Apple belike is n’t overly concerned . While Gurman noted that masses retrovert the headset are asked what went wrong — and Apple Store managers are sending feedback directly back to company headquarters — the return charge per unit do n’t seem to be through the roof .
Still , the feedback ( both from customers cited by Gurman andreviewers in general ) illustrates that the Vision Pro is very much a “ version 1.0 ” product . It provide absolutely incredible visual experience that no other headset can correspond , yet is heavy , haywire and of confutable usefulness for its price . In other words , at the moment , it ’s a product for other adopters , not the world at large .
That ably demonstrates the pressing need for Apple to found asecond - generation Vision Pro , as well as acheaper role model , with both variant potentially solve some of the job affecting the current gadget . That thought was add up up neatly by Narinder Walia , a customer quoted in Gurman ’s newssheet , who say : “ If the Leontyne Price had been $ 1,500 to $ 2,000 , I would have kept it just to check movies , but at fundamentally four yard , I ’ll wait for version two . ”
Judging by some of the early feedback , Apple would do well to launch a revised , better Vision Pro sooner rather than later . Yet , despite some concerns , it ’s unlikely to be panicking over return rate for the current mannikin . It suggests that you really should n’t rely everything you see on social media .
