Juiced wheel has new owner . On Monday , March 31 , 2025 , Lectric eBikes atomic number 27 - founding father Levi Conlow and Robby Deziel posted a video on the inactive Juiced Bikes YouTube Channel introducing themselves as employee 1 and 2 of the relaunched troupe .
Juiced Bikes , one of the earliest atomic number 99 - bike companies in the U. S. , was founded in 2009 . Juiced was known for building tight , fun ebikes with plenty of torque . Digital Trends review several Juiced models , most recently theJuiced Scorpion X2 , a mop up - style e - bike noteworthy for its versatility and rider comfort . In October 2024 , however , Juiced bike was reportedly sold at auction sale for $ 1.2 million .
Tempe , Arizona - based Lectric eBikes , founded in 2019 , is a comparative entrant but with disruptively depressed pricing , aggressive technology introductions , and class - leading customer armed service , Lectric was the well - sell e - bike blade in the U.S. in 2023 and 2024 , a leadership position that CEO Conlow says the company intends to uphold in 2025 .
Why Lectric eBikes founders bought the remnants of Juiced Bikes
Wearing Juiced bicycle t - shirts and seated with a white - painted wall and two Juiced Bikes in the background , Deziel and Conlow explained that they were both Juiced Bikes customers .
“ We got to know the team , the products over there , and really descend in love with the sword , ” Conlow said . “ There was a dissimilar carrying out and dash to Juiced that drew us in as people in their XX and just want something different , and so we ’ve always been a big fan of the performance .
“ It ’s somewhat nerveless to be here today because we just love the product and what that brand support for so much it stands for high performance , that quick speedup , as shortly as you peach about a Juiced cycle , you know what you ’re getting in footing of that and that made me really excited about this opportunity . ’
The Juiced Bikes relaunch: what to expect
The Lectric carbon monoxide gas - founders were the high-pitched bidders in a bankruptcy auction sale last October , according to Deziel , who did not mention a specific play amount . The deal was n’t finalized until March 27 , 2025 , and in the end , no physical assets were include .
Conlow and Deziel purchased “ the brand , the name , the intellectual property , the hallmark , the IP in terms of pattern , and what it does n’t entail is that we own the inventory . ”
So , there are no finished cycle , parts , or supplies and no relationships with manufacturing business or suppliers to help previous customer with warrant yield .
The new owner stand for to rebuild Juiced Bikes as a separate speculation from Lectric eBikes . The new company will require a new substructure , which the two cognise how to do because they did it before with Lectric .
They will develop eastward - bikes that are true to the original Juiced Bikes ’ common sense of performance and style and will also admit disruptive pricing , strong-growing technology implementation , and customer service stress that have made Lectric a huge winner .
It will credibly take nine to twelve month before the novel Juiced Bikes launches the first e - bike , Conlow say . He also acknowledged that there were previous customer who pay for bikes they never received and tell that they will be “ contact out to those customers to assist resolve that situation in a agency that work for them . ”
Conlow continued , “ We need to take an opportunity to prove to people this is the way Lectric does business , and you know , I hope that our report is out there , and you hear that Robby and Levi are now , you know , heading up Juiced actually makes you excited about the future of Juiced . ”
