That experience , known as Glance , made its way to U.S. Android handsets in 2024 and was greeted by what could be diplomatically account as a lukewarm reception .

“ It does n’t add anything of material value , and it also just looks bad , ” compose ourMotorola Moto G reviewerafter expend meter with Glance .

Glance ’s creator ( a Google - backed companythat goes by the same name ) either did n’t read our reappraisal , or , more likely , was n’t nettle by it , because its president and COO Piyush Shah invite me to see a preview of the company ’s next big idea , while I was atCES 2025 : Glance is come to our TVs .

During my 30 - minute briefing ( which turn into an 60 minutes ) , Shah and his squad show me their vision of TV ’s hereafter and you may not be surprised to find out that it wait a lot like Glance on a earpiece ignition lock projection screen .

“ It ’s a young experience that transforms jobless , ambient TV screens into dynamic , AI - powered voguish surface that deliver live , personalized mental object when the TV is not in participating use . ” That ’s the prescribed verbal description for GlanceTV , a circle of visuals that take over your cover when you ’d normally see a screensaver .

And sure as shooting enough , during my demonstration , that ’s exactly what I saw : a carousel of enticing news headlines with accompanying image , supplemented with a whatchamacallum that put up a persistent display of major league sport scores , and a clock .

You might choose to depart your TV on all the time .

Shah says Glance ’s partnerships with hundreds of content providers will drive the content we see . There are no plans to scrape content from the connection to affix those deals . Most of the clip , when a newspaper headline is accompanied by an image , the epitome will amount from the same source . However , he did remark that on occasions when a provider has n’t included an epitome , the GlanceTV platform will use generative AI to create one .

The demonstration did n’t admit any ads , but it did have something far more compelling , and a little unsettling .

With my license , Shah upload a photo of my facial expression into the GlanceTV platform . A cloud - based generative AI model then inclose my alikeness , wearing casual outfit , into a diversity of Instagram - worthy locations . The resemblance was uncanny — except for my AI doppelganger ’s unerring sensation of how to pose for the television camera .

You ’ve probably guessed the point : Each image is a shoppable turnout that can be ordered with a click of the remote . I dislike shop at for clothes . The metre , the crowds , the salespeople ( sorry ) — no thanks . But I am exactly swollen enough that see an idealised rendering of myself looking unspoiled in a readiness of dress might be all it make to get me to buy .

I was also struck by how promiscuous it was to get sucked into GlanceTV ’s vortex of substance . It cue me of the screens you sometimes see in elevator , or while expect in a doctor ’s billet — the 1 you finish up staring at simply because they ’re there .

This highlights the biggest divergence between Glance ’s Mobile River and TV experience . Our phones are tools — digital swiss US Army knives that run much of our lives . For most folks , lock screen door telling are like a eyehole into the apps we trust on . And when we are n’t checking that screen , our phones are either actively in utilization or shoved in a air hole or purse .

In other words , it ’s valuable real estate that already serves a purpose . goggle box are different . Except for gaming , they ’re for peaceful content consumption . When a show ends or we ’ve been distracted by our small screens while expect for something else to watch , we do n’t bear in mind when they tilt into screensaver manner .

Shah go for that GlanceTV ’s mix of individualized capacity will be so tempting — so watchable — you might choose to leave your idiot box on all the time .

Whether you end up with GlanceTV on your TV , solidification - top corner or any other TV - attached machine will depend on the producer .   Like Glance ’s mobile experience , GlanceTV ca n’t be downloaded and installed from an app memory . It needs to be embedded in a twist ’s operating system . Some existing devices may receive Glance TV via a software package update , but new devices are likely to be the main way GlanceTV enters our lives .

If I were to place a stakes , I ’d say the betting odds of Glance strike a deal with Apple are zero . If anyone is go to extract value from idle time on anApple TV , it will be Apple itself .

Still , few manufacturers have Apple ’s combining of recondite pockets and an obsessive ascendency over user experience . Given the theory of monetizing screentime that would otherwise be lost to a screensaver , I expect Glance wo n’t have much trouble getting other fellowship to give it the access it necessitate . One only demand to front at Roku and Amazon ’s business organization model for theirstreaming devicesto see that GlanceTV is a good tantrum .

In fact , just before CES , the company announced its first GlanceTV integration with India ’s Airtel . The experience is now turned on by default for overone million Airtel Xstream set - top boxwood gadget , and the partnership expect this to grow to four million devices by June 2025 .

If the GlanceTV concept wee you uncomfortable , you may disable it on your gimmick — much as you may with Glance on Android headphone . But I have a feeling GlanceTV ’s idle - time covert show will prove much more popular than its whorl screenland experience .