Google kicked off the fresh glasses sheer over a decade ago . unluckily , the challenging theme flush it to take off back then . Some say it was a minuscule ahead of its fourth dimension , while others could n’t look past the specter of privacy intrusion . But it looks like anemphatic comeback is on the visible horizon .
harmonize toBloomberg , Google is in advanced stages of discussion to acquire AdHawk Microsystems , a fellowship that specializes in betray full - stack optic tracking technology alreadyavailableatop the wearable form constituent .
“ The technology giant intend to buy the Canadian startup for $ 115 million , according to citizenry with noesis of the matter , ” sound out the write up . Interestingly , Meta — which is already deep into the saucy glasses section with products such asAria , Orion , andMeta Ray - Ban — was plan to scoop the fellowship in 2022 .
Why AdHawk is an apt target?
AdHawk counts Essilor Luxotitca among its investors . Essilor Luxottica is the parent of Ray - Ban , which have the popular camera - equipped AI glasses in collaboration with Meta . Other investors in AdHawk let in HP , Samsung , and Intel .
Beyond investment mate , what matters is the tech stack . In 2024 , Mindhawk introduced the MindLink Air smart glasses equipped with centre - trailing technology .
It ’s 24-hour interval two of#ETRA2024and we ’re showcasing our oculus trailing technology in action !
From now until June 7 , you could stop by our tabular array for a live demonstration of our all - day , tv camera - gratis eye trackers .
observe as they accompany your regard across the room and across the page!pic.twitter.com / O1QTYXiXMk
& mdash ; AdHawk Microsystems ( @AdhawkMicro)June 5 , 2024
“ We apply it to scan a beam of Inner Light across your eye thousand of times per bit and then capture reflections from it to pose all kinds of things about your eyes , ” AdHawk CEO , Neil Sarkar explained toCTV News .
Eye tracking is one of the core factor of XR gear , especially those with immersive Augmented world applications . Apple has implemented a sophisticated center - trailing arrangement on theVision Pro headset . Meta ’s Orion holographic glassesalso rely on an advanced eye - tracking system .
Google isn’t hiding its ambitions
Over the retiring few age , Google has given some tantalizing glimpse of how it sees AI integrate into our day-after-day life . One of those challenging idea brood atop the smart glass variant factor .
Last year , Magic Leap ink a deal with Google to implement the latter ’s Gemini AI , Project Astra , Android XR , and Google Play app ecosystem atop a dyad of AR smart drinking glass .
Google acquired another fellowship named North Focals in 2020 , offering a unmortgaged hint that it was n’t done with impertinent glasses . At the I / atomic number 8 2024 annual developers group discussion , Google establish its mostimpressive vision for voguish chicken feed with Project Astra .
Towards the end of 2024 , Google also detailed Android XR , its best attempt yet at creating a full - flight XR software ecosystem over Android foundations . “ It represents a renew committal by the companionship to create an operating system that can ram headset , glasses , and other form component going ahead , ” Digital Trends ’ Jason Howell wrote aftertrying the demo .
The market is also good for Google ’s entry . player like Solos , RayNeo , and TCL have been deal a bevy of wise glass over the past few years . Meanwhile , young players such asHallidayandEven Realitieshave put some severely impressive wearable geared wheel on the shelves .
There’slittle doubt that Google fumbled its prospect , and its official submission to the smart glasses market is still undecided — and late , too . But its line of work target — assuming the Bloomberg reputation is true — are a clear sign that impudent glasses are very much on the companionship ’s mathematical product horizon .
