HMD
What take place when Human Mobile Devices ( HMD ) , Heineken beer , and a Boston - based streetwear marque named Bodega sports meeting over some Lithium lager and talk about world ’s unhealthful digital obsession ? They make a phone . And they decide to call it the “ Boring Phone . ”
Is this just another attempt to capitalize on the later dumb phone trend that even hadThe New Yorkerspilling digital ink over it ? Yes . Is it the most stunning retro - modern gizmo to add up out after thePocket Analogue , and will it make any swot lose their quietus ? Also yes .
HMD
It ’s also transparent . Remember theNothing Phone ? This is The Boring Phone , sans any snazzy LED light strips . But there is so much going on here . mighty underneath the cover screen of this brilliant Nokia - wannabe insolent phone , you’re able to see a green motherboard . That color scheme blending utterly with the green backlight of the screens , the one outside and the larger one inside . I wo n’t call it Heineken unripe , as much as I ’d like to name - dropThe Matrixhere , because that ’s what the green T9 keyboard shout .
No features, just swag
What ’s the purpose of this earpiece ? “ Heineken and Bodega lay out a phone made to take you back to a time when smartphones were n’t a thing , ” says Heineken . It want you to pass with friends using SMS alternatively of losing it over the immature - gamy bubble bias ; no social sensitive , no notice avalanche apps .
The Boring Phone need you to delight in the monochromic joy of Quick Snake instead of screaming into the mic while playingCall of Dutywith atrociously science - devoid teammates . It also hopes you will dawn wondrous pixelated images of in effect moments with acquaintance rather than ghost over things like exposure , life - similar colors , etc .
The Boring Phone can also survive a few drops without cracking with an expensive thud like the modern - sidereal day iPhones . There are some nifty features like speed dialing ( which I forgot was even a matter once ) , conception customization with 3D stickers , and the expiation of unplug calls with a snap .
The phone was showcased at Milan Design Week , but it seems there is no sticker price for this one . Priceless , eh ? “ equipment will be hand away to merrymaker around the world , so they can unplug , reclaim quality clip with friends , crime syndicate and loved one , and dial up their nights out , ” state the ship’s company .
The whole idea behind the sound is to institutionalise a content that there ’s life beyond smartphones . Sometimes , less digital engagement mean more taste of world . And what better agency to accomplish that than a earphone that does just the bare lower limit ? That ’s the Boring Phone .
We do n’t worry about the specs here , and neither should the lucky few who make this phone .
