pureness has been force the boundaries of foldable earphone ironware with theMagic V2andMagic V3 in late age . Its flagshipMagic 7 Proalso outperforms theSamsung Galaxy S25 Ultrain a few path . But hardware is n’t the whole story when you ’re in the market for a new earpiece . Software plays a bragging part in buying decision , and Honor finally seems to be working in that direction . At MWC 2025 , the company denote a $ 10 billion Alpha Plan aimed at propelling it into the big conference alongside Apple and Samsung .
What does the Honor Alpha Plan mean for you?
Honor wants to transition from a smartphone company to an “ AI gimmick ecosystem society . ” This means you may anticipate more accolade products — such as wearables , tablets , and laptops — to launch globally , with better cross - equipment integrating than ever . The companionship has announced deep collaborationism with Google Cloud and Qualcomm to aid “ revolutionize human - to - machine interaction ” with AI . Honor will invest $ 10 billion over the next five years in the Alpha Plan .
For now , Honor has bring out only a yoke of AI feature focused on its promised human - to - twist fundamental interaction . One demonstration showcased Honor ’s AI agent give a table reserve through a third - company service while considering traffic conditions and appointments economise in Honor Calendar . There ’s no specific rollout date yet , but it is expected to arrive in international markets “ in the cheeseparing futurity . ”
The Alpha Plan also includes a new imaging technology mark call AIMage , featuring an AI Upscale tool that can furbish up sometime portraits . It will launch this month for the Honor Magic 7 Pro and Magic 7 RSR .
There ’s a unexampled “ all - ecosystem single file - sharing engineering , ” which can help you transfer data point from Android to iOS and frailty versa . Like Oppo ’s O+ Connect for data point transfer between iOS and Android , you ’ll need to set up the Honor Connect app on your iPhone to expend this feature of speech . honour ’s AI deepfake detection will also “ shortly arrive ” on its latest flagship bar phones and folding devices .
Honor is aiming for the big leagues
A focal point on ill-tempered - gadget integration , along with seven yr of Android operating system upgrades , make water Honor ’s glide slope sound a passel like Samsung ’s and Apple ’s , both of which already have well - established ecosystems .
From my experience , Honor ’s current cross - machine integration is n’t forged , but its pattern needs an overhaul to experience more modernistic . The collaborations with Google Cloud and Qualcomm are promising — Honor ’s computer hardware has been top - notch for twelvemonth , but its software program has lagged behind . The Alpha Plan collaborations could serve bridge over that col for the dear .
