IFA
IFAcalls itself “ the largest consumer electronics and home convenience show in the macrocosm , ” puddle it quite an of import result in the realm of technology . In fact , it ’ll actually be celebrating its centesimal yr of run , which flabbergast the brain .
But what just is so exciting about what ’s take place at the show this year ? Well , quite a lot as it turns out , and we ’ll be there on the show floor in Berlin cut through it all . The official doors to the show will open on September 6 and it run until September 10 , but you may bear announcements to neglect both before and throughout .
Please note that this is not at all anextensive listof all the products and companies that will be at IFA . Hopefully , however , it will give you an idea of the cathode-ray oscilloscope of what the show will offer .
Intel makes its stand
The stakes have never been higher for Intel . I wo n’t pose out the whole situation , but between its hair-raising bead in stock value , desktop CPU instability problems , and some verycompelling competition from Qualcomm , the ballock is forthright in Intel ’s lawcourt . It ’s meter to show its card , s both in terms of carrying into action claims and industry reinforcement .
The companionship isexpected to launchits Core UltraLunar Lakelaptop french-fried potatoes just in the lead of the show on September 3 , and the result will be livestreamed for the world to see . It ’ll be happening on that day at 9 a.m. PT .
In just about every mode , these chips represent a new course for Intel , as they expend “ ultra low - power computer architecture ” and a compute tile manufactured by its competitor , TSMC . Of course , the chips will also meet the neural processing social unit ( NPU ) threshold to meet the Copilot+ requirement — if that even matters at this point .
Intel has a batch to prove , but these chip surely look hopeful . All center will be on Intel to see if it can earn back some ripe will going into the vacation season .
New laptops
Of course , the “ launching ” of mobile CPUs needs devices to match , so do n’t be surprised to see the usual suspects launch some Modern laptops at the upshot , some of which were already previewed at Computex in June , such as the Asus Zenbook S 14 . That arresting laptop computer was prove off atComputex , but we ’re expecting to see it drink down up again .
We do know that these will likely be more of the thin - and - light devices we ’ve check throughout this twelvemonth so far . Without newfangled discrete GPU choice from Nvidia on the table , more powerful laptop are still a way out .
Phones, watches, and TVs
The vainglorious player in the smartphone game like Apple , Google , and Samsung do n’t tend to launch newfangled devices at show like IFA . That does n’t imply there wo n’t be some interesting developments in the fluid sector , though .
The Chinese manufacturerHonor is holding a global product launch eventat the show , where it ’s expected to show off a new Magic V3 foldaway phone and the MagicPad 2 tab . TCL has also been teasing a fresh Nxtpaper headphone , as well as some newQD - Mini LEDtelevisions . TCL has also tease that it will debut a “ new cutting - bound sound solution , ” build to showcase a fresh category in its TV series .
Lastly , Garmin will have a presence at the show too , and is expected to launch some new watches .
Appliances and smart home
Like I advert up top , IFA calls itself the biggest show for “ consumer electronics and abode appliances ” in the world — and that home appliance part is n’t just an add - on . In fact , according to IFA , the household contraption area is the “ most claver section at IFA . ”
Now , there might not be a huge consumer technical school follow for novel fridge or ovens , but make no mistake : these thing can be earnestly coolheaded . Smart home technology feels like it ’s still in its infancy , which means there ’s plenty of elbow room for experimentation and origination — which meansthe variety of product demos shows like IFA are made for .
Beyond the kitchen , you could wait plenty of attention to be put on the wider chic household ecosystem as well . Whether it ’s vacuums , thermostats , or voguish security systems , there should be plenty of interesting entries to help develop this bud engineering .
Companies like Samsung , LG , Bosch , and Haier are ratify up to attend on the appliance front , while Eureka , Roborock , and Govee will have newfangled stuff to show off too .
AI everywhere
You did n’t intend I ’d get through this preview without mention AI , did you ? As much as we wish to roll our eyes at the thought of more AI - infused products , they ’re not go bad away anytime soon . We know that for sure by now .
We ’re well into year two of AI madness , and it ’s no longer enough to just slap “ AI ” on a technology and bear people to deal . Integration of AI into more products should be a good thing if it ’s done with care , and that ’s where this engineering is headed .
Do n’t get me wrong ; we ’re leap to see some silly products that endeavor to sell themselves on “ AI . ” But let ’s be real , sometimes explore some of the zany side of tech is half the fun with these conferences .
