Andy Boxall / Digital Trends
rumor of the Nokia phone name ’s late death are not true , and more phones will be liberate by HMD Global , which have the license to make them under the Nokia name . It ’s word sure to please all fans of one of the most institute , intimate names in mobile tech .
Digital Trends clarified the situation during a conversation with HMD Global ’s head of product marketing , Adam Ferguson , atMWC 2024 , amid the announcement of the company ’s efforts outside the Nokia name .
An important part of HMD
“ Nokia is an significant part of our future , ” Ferguson pronounce . “ There ’s so much heritage and love for the mark in so many spot around the world , we find confident we can go on on that journey . ”
account HMD Global may drop the Nokia name and concentrate only on a young brand using its own name spread out in 2023 , and have persisted even up until the annunciation of HMD Original and HMD Fusion , its new non - Nokia peregrine movement for 2024 . But amongst the talk of modular phones andBarbie phoneswas the newsworthiness it will “ bring back an iconic Nokia machine ” this yr .
“ In the announcement we made yesterday , we wanted to specifically call out the fact that there is a new iconic Nokia speech sound coming , ” Ferguson continued , “ and it is based on one of the well - sell machine of all clip . ”
No change?
The Nokia name inhabit on(again ) , and with substantiation another phone is coming soon , does this imply there are no change at HMD Global regarding Nokia at all ? Not quite . When pushed on the subject and the near future programme for the brand , Ferguson revealed :
“ What we ’ll see , sure the immediacy , is more feature devices from the Nokia side of things . I ’m not sure if there are going to be more smart devices this year . We are launching a lot of exciting things under the HMD name , and it would n’t really make sense to split our focussing like that . ”
Over the days , HMD Global has turn many smartphones wearing the Nokia name , such as the toughNokia XR20and the repairableNokia G42 , along with a range of feature film phone — including reimagined classical devices like theNokia 8810and the5710 XpressAudio , which have proven very popular . It holds the second position with a 26 % market share in the U.S. for lineament speech sound despatch , consort toCounterpoint Research . While the Nokia name is sticking around , it may be recall to its feature film telephone roots .
Despite this, Nokia is here to stay
Ferguson had hear the rumors about Nokia being drop and was aware the introduction of the new HMD brand would undoubtedly cause concern . He closed out our conversation by urinate everything as cleared as potential :
“ The Nokia brand is alive and well , and it has a hard future tense with us . It continue to be an important part of our strategy , with many more devices to come . ”
It all voice great , even if Nokia ’s current future tense is tied to the feature of speech sound . But it could also be the beginning of yet another end , as it also would n’t be the first sentence the Nokia phone name has been leave behind as it becameattached to a dying segment of the nomadic human beings .
