Simon Cohen / Digital Trends
On the same Clarence Day that Jabra announced itslatest generation of wireless earbuds , the company has unexpectedly called it quits for the entire consumer audio category . In apress releasethat cites the rising toll of competition , GN ( Jabra ’s parent company ) announced its intent to “ gradually wind - down its Elite and talk of the town product line to further increase focus and resources on more attractive parts of GN ’s business concern . ”
The raw Gen 2 ware — the elect 8 alive and elect 10 Generation 2 — will be the last two product introduction in this product line , but they will remain uncommitted through 2024 and beyond . A Jabra interpreter tell Digital Trends that “ customers will be able-bodied to grease one’s palms them in the usual on-line and retail channel , as well as Jabra.com , and Cartesian product will still be supported throughout their life-time , as normal . ”
Simon Cohen / Digital Trends
The conclusion , in part , is about refocus on other categories like professional audio , telecasting , andOTC hearing attention , all of which are areas where Jabra has few competitors and commands a much slap-up market share .
“ The markets … have changed over time , ” say GN Store Nord CEO Peter Karlstromer , “ and it is today our assessment that we can not generate a fairish return on investiture compared to the many other chance we have within our earreach , Enterprise , and Gaming business . ”
The promulgation marks the end of an era . Jabra was one of the first companies to create wireless earbuds , and its Elite line of intersection continuously met with positive reviews . At Digital Trends , Jabra Elite earbuds have had an almost changeless presence on our list of thebest wireless earbudsyou can corrupt .
The company ’s earbuds build up a repute for firm well-grounded tone , splendid fit , cracking controls , and rafts of customization via the Jabra Sound+ companion app for iOS and Android .
However , pressure from major stigma like Apple , Sony , Sennheiser , and Bose at the top end of the market , as well as competitor from budget - friendly options from 1More , Soundcore , and Earfun , squeezed Jabra ’s efforts to make product that were both militant and profitable .
It ’s worth note that Jabra will keep its line ofEvolve products , which hold a inviolable resemblance to the Elite lineup , but are gear toward endeavor / office communication . The Evolve2 Buds portion out the same canonic intention and features as theElite 7 Pro , while the Evolve2 85 is based on theElite 85Hheadphones and the Evolve2 65/75 share deoxyribonucleic acid with theElite 45H.
