Samsung has been sitting somewhat at the top of the world-wide smartphone marketplace for more than a decade . Until now , that is .
Data release this hebdomad by research firm IDC depict that the Korean technical school giant has been ping off its pole by archrival Apple thanks in part to robust sales agreement of the iPhone .
“ The last clip a company not named Samsung was at the top of the smartphone grocery was 2010 , and for 2023 it is now Apple,”IDC saidin its modish report , which looked at globose shipments of smartphones over the last 12 months .
IDC ’s preliminary upshot for 2023 , which could be adjusted more or less , judge that Apple achieve 234.6 million phone shipment last year , up 3.7 % on a year originally and giving it a 20.1 % market percentage . Samsung , on the other script , see 226.6 million load , adequate to a 19.4 % ploughshare and down by 13.6 % from the previous yr .
The same datum for 2022 saw Samsung in the number one dapple with 262.2 million phone shipment ( 21.7 % ) liken to Apple ’s 226.3 million ( 18.8 % ) .
drive Apple ’s smartphone sales in 2023 will have been the iPhone 14 manikin , as well asthe newer iPhone 15 handset , which launched in September , while Samsung has been impacted by competitor bringinga slew of newfangled Android phonesto multiple markets around the human beings .
Trailing Apple and Samsung in global smartphone shipment for 2023 were Chinese tech firm Xiaomi , with 145.9 million ( 12.5 % ) units , and OPPO , also based in China , with 103.1 million ( 8.8 % ) social unit . In the 5th spot is Chinese company Transsion — big in African markets with various branded phones — with 94.9 million shipments in 2023 , equal to 8.1 % of the market .
IDC say that overall , the planetary smartphone market remains challenged but tot that the “ impulse is run quick toward convalescence . ”
The research firm ’s preliminary datum suggested that global smartphone shipments declined 3.2 % yr - over - year to 1.17 billion unit in 2023 .
“ While we saw some secure growth from low - end Android player like Transsion and Xiaomi in the 2d half of 2023 , stemming from rapid growing in issue grocery store , the biggest winner is clearly Apple , ” enounce Nabila Popal , enquiry director with IDC ’s Worldwide Tracker squad . “ Not only is Apple the only player in the top three to show positive emergence annually , but it also bags the number one spot per annum for the first meter ever . ”
Popal tote up that Apple ’s achiever is in tumid part “ due to the increasing trend of premium machine , which now represent over 20 % of the market , fueled by aggressive trade - in offers and interest - devoid financing design . ”
Another IDC executive , Ryan Reith , enjoin that while Apple understandably played a part in Samsung ’s drop in rank , “ the overall Android space is broaden within itself . Huawei is back and making inroads quick within China [ and ] brands like OnePlus , Honor , Google , and others are set up very militant devices in the lower cost compass of the eminent final stage , ” bestow that “ overall , the smartphone outer space is head towards a very interesting clock time . ”
Samsung is about to unveil thelatest iteration of its flagship Galaxy S24 French telephone , a gimmick it hop will help it abduct the crest back from Apple .
