Netflix has been experimenting with perpendicular videos , a la social medium platforms , since 2018 , when it first introduced mobile previews that offered 30 - second snapshot . Three years after , the stream monster rolled out Fast Laughs , an endlessly - scrolling feed of clips from Netflix content .
These feature , however , have only been available in limited capacity , and the rollout has been a bit slipshod . As of 2025 , I do n’t have approach to any of those feature article on Android or iOS , despite living in one of the weapons platform ’s biggest markets .
It seems Netflix is giving the concept another go . Earlier today , the companyannounceda massive overhaul for the Netflix home experience , including upgrades to the Search and good word systems . Additionally , the company expose a TikTok - inspire upright video feed featuring highlight clips from TV shows and films .
Netflix
Why does it matter?
A video recording provender of short clips is an interesting way to keep users hooked briefly , but this is no societal medium where you could comment or invite a whole community to interact with it . Netflix knows that all too well , and it is n’t cant over the feed as its own social medium universe , either .
The core tar is to give user a prevue of content , and if they encounter it interesting , they can go straight to well out it on the twist of their choice . It ’s no secret thatusers spend a heck short ton of time just scroll through the catalogor discussing with picket pal on what to stream .
With the vertical feed , drug user can scroll through a few carefully - cut time and make up one’s mind if they need to turn over in further . Unlike the Fast Laughs , which focus on “ uproarious series and films to laugh - out - loud stand - up specials , ” the unexampled vertical video provender is give-up the ghost to show content from dissimilar genre and categories .
Netflix
What’s the plan?
Nudging users into keep an eye on the full movie or boob tube serial is one of the marrow objectives of the perpendicular picture feed . It will seem prominently on the nursing home page , though Netflix is still calling it a limited test . It will , however , be available to user across the globe and will roll out gradually over the next few hebdomad .
Of of course , it ’s also a clever way to nudge others into signing up for Netflix . The streaming platform says users will be able to share the time with friends and family members directly , just the path you do it on other social medium platforms like Instagram and TikTok .
The vertical video feed will be available to users across all subscription plan . When ask whether the company will also shoot ads between the vertical TV , Netflix executives told the imperativeness that there are no straightaway plans for it , but the company is always looking forward to new advertising avenue without anguish the streaming experience for users .
