Warner Bros. Discovery President and CEO David ZaslavJeff Kravitz / Warner Bros. Discovery

We still have a million questions about theupcoming sport cyclosis servicethat combines the alive option from the the likes of of Disney ( as in the full ESPN family ) , Fox , and Warner Bros. Discovery . Most important for what we ’re currently calling the super sports cyclosis service will be a name . And a close sec will be what it ’s get to be .

But we are continuing to get a few more details in drips and drab , most recently from Warner Bros. Discovery President and CEO David Zaslav on the company ’s fourth - quarter 2023 net income call . Zaslavreiterated what Fox CEO Lachlan Murdoch has already said , in that this new help is n’t wait to cannibalise from existing cablegram subscriptions and is really meant for the younger generation .

Warner Bros. Discovery President and CEO David Zaslav.

Warner Bros. Discovery President and CEO David ZaslavJeff Kravitz / Warner Bros. Discovery

Zaslav also said that the real destination of this young service is to help alleviate the big botheration when it issue forth to streaming — figure out which Robert William Service a specific result may be on .

Basically , this new service wants to keep you from have to run a Google search to discover a secret plan .

“ So today , when mass are thinking , ’ What duct should I learn ? What canal is my sportsman on ? ’ you know , you ’ll be able-bodied to go to this young ware , ” Zaslav say . “ And if you if you sleep with the baseball playoffs , you ’ll catch all of them . And you ’re not thinking , what channel is it on ? Hockey ? . You ’ll watch all of the hockey playoffs properly through the Stanley Cup . You ’ll watch for basketball . You ’ll see all the playoffs right through to the championships .

“ And you will never think or ever have to Google where is it . ”

That would be huge for indorser , if not a little dubious for the site that harvest the benefit from the confusion .

One other fairly big man of intelligence from Zaslav — though just unexpected — is that you ’ll be able to bundle this new streaming sports service with your Max subscription . ( Which may well explain whyMax ’s Bleacher Reports sports minimal brain dysfunction - onextended its gratis trial . ) That ’ll almost for certain be the case with Disney ’s streaming product , too .

“ We believe this will offer a wonderful consumer experience and will be a great line , ” Zaslav say . “ They could n’t be more excited about it . We ’ll also be able to pack this merchandise with Max . So we see this new joint speculation as another likely machine driver of incremental emergence for our business going forward . ”