Nothing has made quite a spattering in the smartphone industry withbold figure and aggressive pricing , but so far , its phones have dodge the US marketplace . formally , that is . For those uncoerced to take the plunge , the beta program has allowed enthusiasts to grab one , take for granted they could sort out the aircraft carrier post .
That will convert later this year . sooner today , Nothing ’s chief Carl Pei share on X that the ship’s company ’s next flagship is “ 100 % ” come to the US mart . Pei was respond to a user ’s query regarding the launching position of theNothing Phone 3 , the company ’s next mainline phone .
100 % ! 🇺 🇸 https://t.co/jhJ8BQ2MNi
Andy Boxall / Digital Trends
A few calendar week ago , Nothing confirm that the Phone 3 will make its mode to the shelves in the third quartern of 2025 . That ’s decent behind theiPhone 17 series’tentative launch window , alongside a bunch of other high - profile disclose such asMeta ’s upcoming AI impertinent glassesequipped with a monocular display .
powerful now , the late from Nothing are thePhone 3aand3a professional , both of which are now up for grabs through the beta transmission channel in the US . Nothing is n’t selling them via the common route of carrier partnership or retail deals .
Why is this a key milestone?
So far , Nothing has n’t explain why it is not selling phone straight in the US , even though fancier have been able to try them on US filth in a very limited capacity . However , the challenges are quite ostensible , something even Pei has recognize in the past .
challenger in the US securities industry is not nearly as tough as in Asian grocery like India and China . However , the buyer druthers in the US are increasingly dominated by Apple , and bigger histrion like Samsung , Google , and OnePlus overtop the lion ’s parcel in the Android ecosystem .
“ With the US being a very Apple reign market with no real choice for people looking for an alternative , it represents a good opportunity for Phone ( 2 ) , ” Pei said in an consultation withForbes . An even larger challenge is chance on the proper sales mannikin in a carrier - dominate marketplace .
In a recent medium conversation with IDC psychoanalyst , I was told that Nothing involve solid raft in place with big epithet such as Verizon and T - Mobile to reach more people . A draw of it also has to do with leverage doings , as purchaser prefer paying for phones in installments tie to their voice and datum programme .
For now , the beta program is the only way to go for Nothing fans in the US . Last nighttime , the London - base brand also uncover theCMF Phone 2 professional . The companionship is putting this one on the shelf at a rather attractive asking price of $ 279 , serving a cool modular design in peppy colors and some powerful entrails to go with it .
