Razer unveiled a new conceptual technical school labor at CES 2025 that it has nickname Project Ava . The hardware company calls it “ the ultimate AI gambling co-pilot , ” as it would theoretically help players get through tough spot in games and pretend as a personal esports coach .
Every year , Razer reveals a few conceptual products at CES . These are more aspirational experiments rather than actual products , but they sometimes become a reality after the show . For example , Razer reveal an RGB facial expression masquerade during the height of the COVID-19 pandemic in 2021 . That laterbecame the Zephyr , a saucy mask thatlanded Razer in legal troubleafter users claimed the society misrepresented its N95 authentication . This year ’s concept is potential to call down up some contention of its own .
Project Ava is an AI assistant that could theoretically have multiple functions . For esports players , it could generate post - game reports that give player tips on how to ameliorate . Razer also claims that it could assist player more loosely in game by helping them solve puzzles , beat gaffer , or complete quests by draw on residential area knowledge . It could even help instrumentalist optimize their game ’s graphic scene with a suction stop of a button , in theory .
In a demo video , Razer demonstrate Ava running during aBlack Myth : Wukongboss fight . A robotic vox skin out tips as the battle progresses , explaining which attacks to fudge and what to do once its health bar drops below 20 % . During CES , Razer demo off a demonstration of it being used during a round ofDota 2 .
Project Ava ’s innate language is built on Llama , Meta ’s open - source AI model . From there , Ava was aim on private game , though Razer says that similarities between genres may countenance knowledge on one game to carry over to another .
All of that raises some honorable questions that Razer would have to reply if Project Ava became a realness . Where would such an AI tool pull specific game tips like puzzle root from , for example ? Would it need to scrape guide from internet site like Digital Trends to fulfil that or is its current education enough ? And would it technically be cheating for someone to have a part in their ear secern them what to do in an esports contender ?
Razer enjoin that it ’s not quite grappling with those doubtfulness yet as Ava is just an inner construct , but it plan to work straight with developer and creators if it decides to make it a reality .
“ Currently , Project Ava is only useable as an internal construct demo , ” Razer says in a statement to Digital Trends . “ As we build up this product further , we will carefully review all information sources and be sure we are working with game developers and content partners . It will be reviewed for legal compliance and made available as opt - in only once Ava is quick for extensive beta examination . ”
As for how it would all work , Razer say that there are a few forms Project Ava could take . It could be available via a chatbox or even appear as a voice in thespian ’ headset . It ’s a moment of a loose conception compare to previousRazer CES experiments , but the company plans to try it via an upcoming beta for both developers and musician .
