Sonos CEO Patrick Spence todayin the company ’s third - quarter earnings callsaid that two Modern products scheduled for later this year will be delayed until major issues in the Sonos ecosystem are fixed .

The news arrive on August 7 as Spence carry on to apologize and lay out the roadmap for returning client experience to its former standards stick to thebotched May update to the Sonos app , as well as the greater Sonos computer hardware wireless scheme .

“ The app office has become a headwind to existing product sales agreement , ” Spence suppose . “ And we believe our focus require to be deal the app ahead of everything else . This means delaying the two major new product releases we had planned for Q4 , until our app experience converge the level of quality that we our customers and our partners require from Sonos . ”

Spence did n’t allude to what those new products might be , but chances are they ’re in the verbalizer class , and quite perchance an update to the Sonos Arc soundbar . He did say that they ’re ready to ship , however .

Spence also throw a small illumination into why the entire Sonos organisation needed an overhaul — and why things went so wrong . He also enounce that the company is investing $ 20 million to $ 30 million to “ address the short - term hurting ” and fix things , and “ get back to customers raving about Sonos . ”

Sonos is investing up to $ 30 million to fix affair — and is delaying two new products .

“ A few year ago , we decided to enter on a consummate solid ground - up rewrite of our app , ” he said in his prepared comment . “ One understanding was to cover the public presentation and dependability take that had creep in over the last 20 age and were negatively affecting our customers ’ experience . This would have been reason enough . But as authoritative , we viewed re - architecting the app as essential to the ontogeny of Sonos as we expand into novel class and move determinedly outside the base . ”

The Sonos Ace headphones , announced just after the initial app updatethat went so wrong , were the non - speaker product for the fellowship . ( away from the queer appurtenance here and there . )

Spence said that the system reconstruct really was about prepare for the future , and that the previous looping could n’t support what was add up .

“ In addition to its more modern substance abuser interface , the new app has a modular developer platform based on modern programming oral communication that will allow us to push more innovation quicker , and thus allow Sonos deliver all variety of new features over time that the honest-to-god app simply could not oblige , ” he say . “ Some of these Modern features are already on our drawing off boards and could correspond our ingress into new categories . Others are still to be imagined . But without a modern app , they would have continue beyond our range . ”

Spence , who joined the company as chief commercial officer in 2012 after 14 years at BlackBerry , go on to have responsibility for the debacle .

“ While the redesign of the app was and remains the proper thing to do , ” he aver , “ our execution — my performance — settle short of the mark . Since I took over as CEO , one of my particular points of vehemence has been the imperative for Sonos to move quicker . That is what led to my promise to deliver at least two new products every yr , a hope we have successfully delivered on with the app . However , my push for hurrying backfired . ”