Roku
Streaming platform Roku today annunciate a trio of new Roku TVs that it go for will raise its standing in the smart boob tube marketplace , which until now has mostly been in the low-cost - but - not - owing stove .
While technical specs are still thin on the new 55- , 65- , and 75 - column inch televisions , we do have the obvious inclusion of 4 K resolution and a mini - lead system to control the local dimming zones . This is n’t the first sentence Roku TVs have featured mini - LED technical school — that stretches back to the 8 - serial sets from 2019 , as part of its partnership with TCL .
Roku
In any issue , the inclusion of mini - LED imply that the TV will have more local dimming zones , and each of those zones is smaller , which gives the entire package more control over which parts of the filmdom ( and thus what you ’re watching ) are bright , and which piece are drab . That ’s a good thing , even if it ’s still not quite as groovy as OLED . But it ’s also not as expensive .
“ Roku Pro Series ’ motion-picture show and audio caliber , polished design , unparalleled features , and ease - of - utilisation bring the market leading and invention that Roku is get it on for to a TV made for streaming , ” Chris Larson , Vice President of Retail Strategy for Roku , articulate in a press sacking . “ As we hit 10 year of the Roku TV program , we conceive this young line of TVs will set a Modern standard for an elevated streaming experience . ”
There is no word yet on the precise pricing or when the new Roku TV Pro Series set will be available in the U.S. , other than sometime this spring and “ under $ 1,500 . ” So stick around tune up for more on that . But observe that the Pro Series will hold out alongside the Roku Select andRoku Plus Seriestelevisions , which will bask greater availableness in 2024 .
And number to the corking Roku boob tube lineup — which is celebrating its 10th birthday — is a new feature called Roku Smart Picture , which will automatically line up the picture mode by determining what form of content you ’re watching . Roku tell it ’ll key that through “ artificial intelligence , machine scholarship , and datum from content partners . ”
The flip side of that , of course , is that it pass Roku — which is more of an advertising company these days than a low - price computer hardware company — that much more information about what it is you ’re watching on its intersection . But in any effect , Roku says that the Smart Picture feature will see to it “ that consumer are convey the best intro of their favorite contentedness every time . ”
