The Samsung S95F OLED TV : Many the great unwashed already have look about it , but I ’d suggest putting those aside until you ’ve read this . Why ? Because I ’ve been to Samsung ’s super secret facility on the East Coast ( something we ’ve been doing for the preceding four or five twelvemonth ) arrive an former expression at their flagship television .
You ’re might already be intimate with the flagship 8 K NeoQLED ( QN900F ) outfitted with some anti - glare technology and the flagship 4 K NeoQLED TV ( QN90F ) . Now we have the flagship OLED TV : the Samsung S95F.
Unlike the other two flagship telecasting , the S95F happens to be a Quantum Dot OLED ( also hump asQD - OLED ) . So , along with the anti - glare and anti - reflection , there is also a instrument panel that has a slight purple speck when a circle of illumination shines on the TV . People have feelings about this . Some would like to see something that represents truer black , at least in sure conditions . There is also some discussion around whether having an anti - glare or matte finish on the screen is a netbenefitor netnegativeto those desire the infrangible best picture tone .
Doug Murray / Digital Trends
For now I require to center on what this TV does exceptionally well … because there is a lot .
Super bright and sparkly
While Samsung is not talk about what panels are being used in itsOLED TV – part because some use Quantum Dot OLED and some use WRGB OLED , depending on the series and TV size of it – the S95F appears to apply the latest - contemporaries Quantum Dot OLED panel manufactured by Samsung Display . As such , it is now the bright Quantum Dot OLED panel that you’re able to get .
Using our own measuring and those provided by Samsung , we were capable to swan that it ’s doing anywhere from 2,100 to 2,250 nits heyday brightness in a white-hot 10 % window . What does that mean ? It is once and for all one of the shining OLED telecasting that you’re able to grease one’s palms . While challenger are capture up , this video does exceptionally well when it comes to very high and very pure colour brightness – the highest and staring yet .
So , yes , expect very bright peak highlight with this television . ( We did n’t have clock time to measure it full - landing field white and screen it while it was nerveless and hot . Look for this in the full review coming soon . )
Doug Murray / Digital Trends
Also , the highlights look exceptionally sparkly . Even just face at the color tiles that we tested , the color purity and coloration brightness on this television is immediately manifest . It is one of the most bright and colorful televisions that you may purchase today .
Out-of-the-box beauty
The S95F was exquisitely accurate in Filmaker Mode ( which you may find in yourSamsung TV configurations ) . From the color accuracy to the EOTF HDR tracking to the grayscale measure , it looks exceptionally good . Out - of - the - boxful , we convey a delta Es of 1.4 on average from the grayscale and color errors were well below two .
In Movie Mode , however , it tracks very in high spirits on the EOTF . That means it will enhance the median brightness spirit level high than it should be . This is technically not exact , but is very handy for viewing darker cognitive content in brighter environments – something that we all need from time to time . For deterrent example , if you ’re watchingGame of ThronesorHouse of the Dragonin anything other than a pitching - black room , you will see item in those sullen scenes that you plainly would n’t see in Filmmaker Mode .
Using the footagethat we prove so many video with , the S95F ’s processing looked solid ( again , we did n’t have much time to test this TV ) . Although I was n’t able to test much upscaling , I watch some detached ad - support streaming TV – fastTV stuff – with a very scurvy result and bitrate and it looked jolly in force . Motion also seemed bully , although I did n’t get the chance to view any summercater . ( We ’ll match into this more deeply in the full reexamination . )
Doug Murray / Digital Trends
Improved interface
I ’m really proud of to cover that Samsung has made some renowned melioration to part of the One UI interface , which is based on Tizen . If you expend a Samsung Galaxy phone or pill , you ’re probably already conversant with it . The fresh Samsung TV interface is more closely linked with those experience ; for the fair consumer it means that there are more controls to operate the TV as you want .
you could also change how the home sieve operates , and that ’s a big deal for me . In the setting , you could stop the television set from launching immediately into channel Plus – that free advertizing - supported cyclosis TV hooey . ( In the past times , when I grow on a Samsung TV , it directly blare message at me , whether I wanted it or not . peradventure I wanted to pilot to Netflix , Hulu , Disney Plus , or whatever and not have content blasted at me – like the old days when you turned on your TV and it was already on a television channel . I savour getting away from that . ) Now , it ’s possible to spay the TV ’s stage setting so that it deport how you require it to behave . Of course , if you like that kind of experience , it is available . The important affair is that it ’s now an option .
Samsung has also loaded this TV with all sort of AI feature . ( We will comprehend into what that means both in the full review and in a dedicated video about all of the AI material that Samsung is bringing to not just its TVs , but its integral electronics ecosystem – it is expansive and deserves its own explanation . ) Suffice to say that there are all kinds of feature , Bell and whistles , and security measure measures . It ’s an dead load goggle box – what you would expect from Samsung these days and one of the cause why you might need to choose one of their sets .
Doug Murray / Digital Trends
Anti-glare and anti-reflection tech: Good or bad?
Now , there ’s also the dissentious topic of the anti - glare and anti - reflection treatment on this TV : Is it a netbenefitor a nethurt ?
This alone depends on your role pillowcase scenario and preference . I ’ve been impeach of being a fanboy of this applied science , and it ’s just not true . If I had a gloomy room and I was picking an OLED TV , I might not plunk the S95F – I might want a glossier concealment for deterrent example . However , I think that for a lot of folks who are not set up this TV in a dimly light room , the anti - glare and anti - reflection technology will be a nett benefit .
Before I explain why , a monitor : Sony has a private-enterprise Quantum Dot OLED television set that does not have the anti - glare and anti - reflection technology . If you want a top - tier , high - carrying out Quantum Dot OLED television set , look at the newSony Bravia 8 Mark II .
LG has theG5 OLED , which is built on a new kind of WRGB OLED technology call “ four stack ” or “ Tandem OLED , ” that is capable of highly gamey brightness and extremely mellow - colour brightness level . If you need a glossy screen without the elevated mordant levels that come from the Quantum Dot OLED panel – which is typically not a major issue for most people – you have that choice as well .
Samsung , however , is betting on reach out a mass market with this TV that possibly some of those other manufacturing business are not . That ’s a good bet because Samsung is still the number one selling telecasting brand in the United States . It ’s moving more units than anyone else . Many citizenry are just go to corrupt a premium Samsung TV because they know they can weigh on it to be a really great telly . They ’re not doing a ton of research to find out what is the best OLED boob tube ; they just want to get a really great television receiver that they can feel comfy with . If they ’re putting it in a life room with window and light pouring in , the anti - glare and anti - reflection technology is probably going to be a net welfare for them .
Best TV of the year?
I and other jam member have lately seen demonstrations by competing ship’s company trying to “ out ” the anti - glare and the QD - OLED panel as having short black under sealed conditions . Those manifestation were not precisely fair . The luminousness was positioned much lower and much closer to the Quantum Dot OLED TV , meant to exasperate the consequence .
In an surroundings where there is some light source going on , the CRT screen look very black . That ’s because our eyes and brain can be very accommodative . you may really accept a mellow black level as stark black as you start to adapt it . This is how the human ocular organization works . In a side - by - side equivalence ? You ’ll see it easily . Is it something you ’ll be cognizant of all the time in most scenario ? No . It ’s pretty black .
I consider that much hay is being made about this dissentious anti - glare engineering science and the nature of the QD - OLED panel , and I understand why : folks who are extreme enthusiasts about these TVs really want to get precisely what they want . I understand if they want the flagship Samsung Quantum Dot OLED TV with a shining screen . Unfortunately , if you need that glossy silver screen , you ’re going to need to step down to the S90F. If you want the QD - OLED panel , stick to the 55- , 65- , or 75 - column inch variance that do indeed have the Quantum Dot OLED panel .
Looking at the TV market place at large , having variety is highly significant . Samsung wanted to find a niche , and I think it decidedly did . This choice may alienate some of us , but from Samsung ’s business standpoint it ’s probably a impertinent move . It ’s in all probability go to sell a raft of these TVs because they look dead leading – they ’re run low to see very honorable in showrooms where other tv set struggle to look as good unless they ’re in their most excruciating Vivid or Dynamic picture modality .
By and large , the S95F is an absolutely excellent TV . Some question stay and these can only be answered once I can do my affair and put it through its paces . Then we can look at some of the other touchpoints just to make indisputable that the television receiver is easy to utilise and user - favorable in general . Does it have any pesky queerness that we need to know about ? I can not hold off to find out .
Meanwhile , the Samsung S95F is one to watch and will be in the running for thebest TVof the year , no doubt about it .
