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SiriusXM is at the same time a bequest mark and one that ’s see toward the time to come of planet radio in a streaming world . And today at a celebrity - ladened event in New York City — kick off by none other than Howard Stern — SiriusXMtook a more - than 90 - minute look at its history , its present , and where it ’s going in 2024 and beyond .
The reboot is more than just a Modern look , new channels , and a new updated app . It ’s the young future of everything SiriusXM touches . And at the center of it all will be the multitude who help oneself exponent the channels and break up the music you listen to .
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“ We believe that today , our gamey - caliber , premium curated radio is more relevant than ever , ” SiriusXM CEO Jennifer Witz said . “ So what sets us apart from other audio service of process ? It ’s our human soupcon . It ’s the people who curate our channel . It ’s the artists , the personalities . the content creators who aim a deep connector with their fans . ” Witz then welcomed Stern to the stage , where we spoke about his transition from terrestrial radio to SiriusXM , and all the freedom it brought him .
And while Witz say there ’s plenty more news to be made in 2024 , she fold with a number of a bang — SiriusXM will actually lower its streaming - only subscription to $ 10 a month . ( detail are scarce , but SiriusXM has had three tiers of streaming - only plans , ranging from $ 5 to $ 11 a month . )
The event also saw live coming into court from Conan O’Brien , Kevin Hart , Shaggy , Maren Morris , Ashley Flowers , and Andy Cohen , a performance from Kelly Clarkson ( covering Miley Cyrus’Flowers ) , plus recorded bits from John Mayer and James Corden . That ’s one heck of a lineup ; and a admonisher of the clout SiriusXM bring .
Competing against the likes of the major streaming services means that SiriusXM ask to proceed to expand .
A new way to listen in the car (well, some cars)
A demo in aCadillac Lyriq EVshowed a raw synergistic take on SiriusXM , all built atop the Android Automotive infotainment arrangement . ( That ’s the one that ’s broil into the car itself and not , likeCarPlayorAndroid Auto , just work atop an existing OEM infotainment system of rules . ) In addition to a smart , stylish traditional app experience that exhibit the sort of unconditional solvent and now - playing screens , the unexampled in - car experience even allows for interactive polls — safely , execs said . And sports computer programming will be able to show hearer to live game with scores as they ’re go on .
The Lyriq demonstration was very much an unreleased beta organisation and a tone at what’spossible , not necessarily what the SiriusXM experience would see like in every gondola in the future . SiriusXM is somewhat tighten in what it can offer between manufacturers as they ’re far from similar on Android Automotive . In any event , it bet very cool and very modern . Also announced was an expand agreementwith EV maker Polestar , which will launch the 360L platform in the Polestar 3 ( and some other models ) in 2024 .
The novel “ 360L ” experience brings the best of cyclosis with the musical accompaniment of satellite — but only for some cars .
As for your current auto … do n’t hold your intimation . A SiriusXM representative distinguish us that live legacy systems “ will not be affect by any of the changes announced today . ” So that ’s that ; and it is n’t particularly surprising . Though you will of line continue to get the newcontentofferings , as every sentence SiriusXM update its lineup the fresh channel will be available on legacy oral sex unit without any software change .
And in non - car newsworthiness , choice Hilton hotel properties in 2024 will permit you to master SiriusXM amusement in its “ Connected Room Experience ” via the Hilton Honors app , and keep mind at home .
Audiobooks also will be come to SiriusXM in former 2024 thanks to a partnership with the Amazon - owned Audible , and that included a obscure character reference to some SiriusXM mental object being highlighted on hearable as well . ( That tidings derive on the heels of Spotify just denote loose audiobooks in the U.S. )
An all-new app experience
There also was a demonstration of the raw SiriusXM app itself , which will be at the head of the reboot as it rolls out on Android , iOS , and Amazon lead off on December 14 . Again , it ’s a welcome and natural melioration on what ’s been available for some time . The new app will allow for better personalization and curation , a revamped playback experience for each kind of contentedness ( remember dissimilar for euphony , talking and sports ) , enhanced lookup , better podcast listening , and an interactive onboarding cognate to what you ’d receive in traditional streaming euphony apps .
And it ’ll of course sync over to your listening experience in your car , at least once it ’s updated . We ’ll have to see what comes of the experience for Android Auto or CarPlay as well — presumably that ’ll more closely travel along the Modern look of the mobile app .
Even more content
SiriusXM also announced the launch of three unexampled music channels . Alt2 K is what it sounds like — 2000s alternative rock . Flex2 K does the same for coxa - hops , and The Flow hits R&B from the 2000s and 2010s . And that ’s on top of new channel from Shaggy , Clarkson , Mayer , Dolly Parton , Smokey Robinson , and podcast company Audiochuck ( of Crime Junkie Podcast fame ) .
And as part of the rebrand , the SiriusXM dog mascot inherited from the onetime Sirius sword now has a name — Stella .
“ We ’re thrilled to introduce the world to the new SiriusXM brand , which bring in to life the estimable of what we have to pop the question and welcome in a young generation of listeners while detain dependable to our roots , ” Suzi Watford , SVP , Chief Growth Officer at SiriusXM , pronounce in a press acquittance . “ Our unexampled brand platform , Closer , showcases the unique nature of our offering , giving true rooter a space to go deeply into what they love . ”
Look for a lot of the new stuff on December 14 , and more to come in 2024 .
