Snapchat is bringing generative AI videos to its societal platform . The company has today introduced what it call Video Gen AI Lenses , which essentially add an AI - power picture effect to your Snaps . The fresh video recording AI lenses are currently determine to Platinum subscription tier , which be $ 14.99 per calendar month .
“ These lens , powered by our in - household built reproductive picture model , bring some of the most cutting edge AI tools available today to Snapchatters through a conversant Lens format , ” Snap says in apress dismission .
In the early phase , there are only three AI TV lenses available to paying exploiter . The Raccoon lens sum up a bunch of furry raccoons to your video , while the Fox preset pose a curious a reddened fox peeking over the articulatio humeri .
Finally , there ’s a Spring Flowers option , which impart a bunch of photorealistic flowers in a diversity of people of colour with a zoom - out play event to your Snaps . The option is pretty narrow , for now , but the company assure raw telecasting AI lenses will be sum up on a hebdomadal ground .
It is indecipherable whether Snapchat will lease user create their own video recording AI lenses down the road . The political platform already offers a free toolkit calledLens Studio , which allows users to create their own lenses andcustom face filters , and partake them other people across the world .
Snap offers generative AI capabilities in the Lens Studio , which allows any soul to create customs lens system using a text or image prompt . Think of it as telling Gemini orChatGPT to bring forth an imagethrough text descriptions . Notably , it also comes with its onboard AI assistant to serve users with their labor .
How Snapchat’s video Gen AI Lenses work?
As refer above , you will ask a Snapchat+ Platinum subscription to get to the AI video lenses . This tier offers an add - free experience across the Lens and Story segment , and does n’t push any shop Snaps either .
These unexampled generative AI picture lens system will be the first to seem when users launch the Lens carousel in the Snapchat app . As common , they can be hold to spiritualist captured by the front as well as rearward camera .
As the AI videos are being prepped , user can flip to other tasks such as messaging or immortalize new clips . Once a Snap with AI video recording lense is ready , it will be write within the Memories department mechanically .
Just like regular content , media with a telecasting AI Lens apply can be freely added to the Stories and Spotlight section , or flat share with acquaintances .
To nullify any confusion here , Lenses are not the same affair as Filters . The former add a bevy of augment reality ( AR ) effect to Snaps , while the latter is more like an artistic color overlay over your exposure and video .
The Snapchat app tender two kind of genus Lens . The Face Lenses turn the users ’ face into something fun , like a cute puppy or make them don a bloom crest . The World Lenses , on the other hand , sum up animate effects to the world around you .
