The cat is out of the handbag : Sony ’s hottest raw TV is aQD - OLEDusing the latest QD - OLED panel . However , the constitute rule might seem a lilliputian confusing to anyone who follows telecasting . Toss in the fresh Bravia 5 mini - lead , and Sony ’s plans to unleash an RGB mini - head TV in 2026 , and things might seem even more puzzling .

It ’s been about five weeks since I visited Tokyo with other journalists and creators to see the novel television receiver on the horizon , as well as check about how making movies for the theatre of operations translate to watching them at home , and how realize content meant to be viewed at home looks and go more cinematic than ever .

Let ’s take a look at Sony ’s late TV moves and its lineup for 2025 .

Bravia 3

work our fashion up Sony ’s lineup , the Bravia 3 ( a carryover from 2024 ) is its most basic television set . It has a 60Hz panel and is direct - dismount LED , which means no local dimming , and it gets fairly bright — about 500 nits or so in test patterns . What really sets it apart , and also pretend it a bit more expensive than the competition , is its processing . However , the Bravia 3 does n’t have great demarcation because of its always - on backlight , which makes its LCD panel face a bit grey where it should be disgraceful .

If you ’re a Sony fan who wants an inexpensive TV , go with the Bravia 3 .

Bravia 5

The Bravia 5 ( its street name ) , which is young for 2025 , looks like a pretty big footstep up — at least on newspaper . It ’s now Sony ’s least - expensive telecasting withmini - LEDbacklighting , full array local dimming , and improvements in contrast and color . Sony has n’t send specs yet , but I think it has a 120Hz control panel and it does sustain variable refresh charge per unit , Dolby Vision , game mood , and all that honorable stuff . The model number will be something like 65XR50 , or 55XR50 — the first act being the TV ’s size in inches .

When it amount to brightness , it ’s likely somewhere in the 1,300 to 1,500 nit peak smartness territory ( I have n’t been able to measure it ) . It ’s brilliant than carry for its tier up , and that brightness will belike make a destiny of folk well-chosen for the price of a Sony ( I think Sony is promising that this TV will serve get their brand into more home ) .

The Bravia 5 suits those who want better dividing line and more HDR punch than the Bravia 3 can render or those who do a just amount ofconsole gaming .

Bravia 7

TheBravia 7 , which is also a carryover model from 2024 , will already be familiar to television receiver enthusiast . candidly , if the Bravia 9 did n’t exist , the Bravia 7 could easy be a mini - head flagship TV .

It does about 2,000 nits — putting it on the same level as the newSamsung QN90F — achieves about the same color gamut , is very exact out - of - the - boxwood in Professional mode , and is otherwise just a super clean TV . My only complaints : The contrast and people of colour saturation cut down off a bit in off - slant viewing and its anti - glare is n’t powerful enough .

All told , however , the Bravia 7 is a stellar television receiver .

Bravia 8 … and Bravia 8 Mark II

Above the Bravia 7 is the Bravia 8 , a WRGBOLED TVthat has contend against the likes of LG ’s C - Series OLED — and that ’s still the case for the sentence being . You ’ll be able-bodied to buy theBravia 8at a great damage in 55- , 65- , and 77 - inch size of it .

However , there ’s also the Bravia 8 Mark II . And this is where multitude might get a minuscule garbled .

Sony ’s flagship insurance premium OLED was once theA95L , which does n’t go into the new Bravia numeral naming conventionality . Many of us may cogitate Sony ’s arresting new QD - OLED TV is the flagship of its TV batting order . However Sony , like Samsung , doesnotsee its best OLED TV as its flagship — for Sony , the Bravia 9 is its top - tier up model .

For that reason alone , the fresh QD - OLED TV could n’t be the Bravia 10 — that would suggest it was above the flagship Bravia 9 . Therefore , Sony made it the Bravia 8 Mark II , delineating QD - OLED .

It ’s not a tidy , sleek , or smooth path to go , but it works . This TV will get so much buzz that Sony could have called it whatever they wanted and the name would stick . However , there ’s another cause it could never be the Bravia 10 .

Bravia 9

Before we get to that , there ’s theBravia 9 . Again , it ’s from 2024 , and I would contend the model carryover affair makes a luck of sense , even if enthusiasts observe it less exciting than a fresh framework number with marginally and frankly not - meaningful Modern performance specs .

First , like theA95L , the Bravia 9had a late - in - the - year launch in some markets , so it ’s still pretty new . Also , it ’s such an awesome television , there ’s no reason to supersede it . The Bravia 9 has earned the reputation of being thebest mini - LED TVyou can buy , and Sony is sure-footed it will persist that way . Why exchange something that ’s already winning ?

For me , carrying over the Bravia 9 makes sense , especiallywith what could be the Bravia 10 fall in 2026 .

Bravia 10 … perhaps Bravia 11?

If Sony stick to this intersection refresh cycle , we should see a new Bravia 3 , new Bravia 7 , andmaybea unexampled Bravia 9 , and hopefully an all - newfangled Bravia 10 addition in 2026 — that ’s where our RGB mini - chair comes in . It would be the flagship to end all flagships .

But what if this new RGB mini - LED telly actually came out as the Bravia 11 ? Looking at the current card , the Bravia 3 , 5 , 7 , and 9 are allLCD TVs . The even numbers — just two of them now — are organic light-emitting diode . We know that other brand have 11s as their flagship … so , maybe skip 10 and go flat to 11 ? It does n’t really weigh , but it ’s merriment to think about and predict .

To wrap it up in a pretty present tense , we have Bravia 3 ( submission stage LED TV ) , the Bravia 5 ( least expensive Sony mini - direct ) , the Bravia 7 ( owing mini - LED ) , the Bravia 8 ( a holdover WRGB OLED and the only way to get a 77 - in OLED from Sony ) , the live novel Bravia 8 Mark II ( likely to become one of my best-loved TVs ever ) , and the Bravia 9 ( best mini - LED TV we ’ve test ) . And there ’s the promise of an RGB miniskirt - lead — peradventure called the Bravia 10 or Bravia 11 — number next class . That is astronglineup .

The common denominator is Sony ’s processing , which attempts to work home exactly what creators want you to see — every little decision Sony XR processors make is centered around that end . This makes sensation because of all the TV brands , only Sony is operating on the paired side of the message creation word of mouth , piddle the picture palace cameras and the micro - LED backdrop wall , and the master monitors used on - placement and in the editing and color - range bay .

The “Sony Tax” explained

Something else that Sony showed me last explain why it buck a morsel of a “ Sony tax . ”

Not every Sony TV has a dead blank panel ; variances live because that ’s just how manufacturing is . Sony ’s TVs , unit for unit , tend to be light and more uniform than the competition — I ’ve been say it for years . Now , thanks to an impressive monstrance in Tokyo , we know why .

On the yield rail line , Sony goggle box are revolve through a screen uniformness station . Here , a camera shoot the telecasting while it ’s expose a grey test traffic pattern . The test blueprint is contrive to show where there may be uniformity issues such as dark and abstemious gray blotch or lines , add to “ filthy screen consequence ” where it looks like the screen is dirty , but it ’s in reality colour and brightness level division add up from the LCD board .

When the tv camera detect those uniformity issue , they are calibrate out — and it is amazing . Imagine a control panel with a dark gray-haired blot in the halfway left section of the cover . The calibration lightens up that section to make it appear the same as the rest of the screen .

Sony demonstrated this by putting tinted film on the screen , which made some parting of the screen appear green and some red . After the calibration , the covert attend uniformly grey . To prove that the result was existent ( and not manipulate ) , we were allowed to lift the photographic film to see that the color of the covert under those tone film had been change so that the lead color after endure through the film was grey . What we saw under the film was like an orangeness or a light-green box , but through the film it was as if the film was n’t there .

This calibration process enhance the measure for filmdom uniformity on Sony telly , not just with the agiotage simulation , but with all of the Bravias — even the Bravia 3 .

It was n’t just a cool demo , it was a admonisher about the little thing Sony has been doing for years to ameliorate their television receiver , ensuring they maintain that legendary look and quality . It takes more clip and costs more money , which is why we ’ll pay more for a Sony . reckon at Sony ’s video batting order now , and knowing where it is function in the future , I think it ’s totally worth it .