The Apple Car was reportedly dubbed ‘the Bread Loaf’

A 2020 prototype of the so - call “ Apple Car ” was nickname “ the Bread Loaf ” for its look , accord toa Bloomberg reporton Wednesday .

In a mystifying nosedive into the costly task , which Apple invalidate last month , the report described the fomite as “ a whitened minivan with rounded sides , an all - glass roof , sliding doors , and whitewall tire [ that ] was designed to well seat four masses and instigate by the Graeco-Roman flower - power Volkswagen microbus . ”

The idea was to make it fully driverless , design without a steering wheel and pedals but fitted with a video - secret plan - dash controller or iPhone app “ for driving at low stop number as a backup , ” according to Bloomberg .

dub “ the Bread Loaf ” by some working on the projection , the intention was to set up the fomite in 2025 with “ a giant TV screen , a powerful audio organization , and windows that adjusted their own tincture . ” The cabin would have featured “ baseball club seating like a individual plane , and passengers would be able to sour some of the seats into recliners and footrests . ”

The report also said that although Apple originate piece of work on the Apple Car in 2014 , the idea to work up such a fomite had already been raised six years earlier by Steve Jobs . The Apple co - founder , who led the company from 1997 until shortly before his untimely death in 2011 , announced to colleagues in 2008 that Apple “ should have dominant technology in all of the spaces in which people spent time : at home , at body of work and on the go , ” according to Bloomberg .

The idea seemed peculiarly attractive to Jobs following the 2008 financial crisis . With U.S. automakers struggling to survive in the wake of the wreck , Jobs apparently floated the idea of “ acquiring General Motors for penny on the dollar . ” The idea was presently shelved , partly because Jobs wanted to go all in on promoting and meliorate the iPhone , which had set in motion a year to begin with .

It was n’t until six years later — with Tim Cook having take over from Jobs as CEO — that Apple once again turned its attention to building an Apple Car .

Notably , before create any prototype , Apple also expect again at the idea of develop an automaker , this prison term Tesla , which in 2014 was still find its way in the electric - car business and which then was deserving a fraction of what it is today .

Despite a preeminent Apple executive director meeting Tesla CEO Elon Musk a number of times to discuss the matter , Cook , who ’d succeeded Jobs three year earlier , decide to stop talk , possibly because Apple still was n’t trusted about its foresighted - term ambitions for the project . A late collaboration with Mercedes - Benz was also call in off .

Apple ’s study on make a fomite , codenamed Project Titan , finally failed part because of indecision on a variety of front , Bloomberg take . Some of those working on it had always guess it was doomed , reportedlycalling it “ the Titanic disaster . ”Certainly , if Apple does ever to return to the idea of building a railroad car , it wo n’t be under Cook ’s stewardship .