As if the GPU market was n’t enough of a nightmare lately , Nvidia might have just advance the prices of itsbest graphics card . According to a new written report , Nvidia is increase the pricing of its RTX 50 - series GPUs for its board partners and provider , which might affect how much they be for consumers . Here ’s what you need to have a go at it .
First of all , we ’re not talk about a straight - up increment that , permit ’s say , arouse the MSRP ( recommended listing price ) of theRTX 5090from $ 2,000 to $ 2,500 ( do n’t worry , that did n’t materialise , although skillful destiny buying an RTX 5090 for less than $ 3,000 ) . This is a behind the scenes kind of Leontyne Price increase , and as such , we have no way to affirm whether it ’s true — so take it with a pinch of table salt . The report come fromDigitimesand was subsequently shared byXDA Developers , and Nvidia itself has yet to comment on the matter , so we have to be patient . Even if it ’s true , we might never get an official substantiation .
Assuming it ’s all true , though , I wo n’t lie to you — the GPU pricing situation could shortly end up looking pretty grim , and it ’s not like it was any good to begin with .
Jacob Roach / Digital Trends
Digitimes claims that Nvidia is raising its prices , and while this strike the provider and add - in board mate ( AIBs ) , Nvidia has reportedly allowed its partners to exceed on the toll to the death users . This means that , rather of snub into their own profits margins , those company might instead opt for a damage increase that affects the customers . Given the current state of the GPU market , that would n’t storm me at all .
The report say that one major reason behind this decision consist in export controls . Nvidia ’s top GPUs , think the RTX 4090 and the RTX 5090 , can not be exported to China , which take up the spherical requirement and ensures that those GPUs are much never sold at MSRP . Digitimes says that this form of requirement doubled the distribution channel price for these cards — and yet , they ’re still sell and are often out of stock , so distinctly that never block anyone . Tariffs also play a major part in this ( rumored ) determination .
Nvidia has shifted a quite a little of the RTX 50 - series production to TSMC ’s Arizona plant to stress and combat the duty , but it ’s out of the question to fully escape their impact . By raising the Leontyne Price , Nvidia could be able-bodied to offset some of the loss because of external factors and defend its net income margin .
So , how much are we talkin ’ ? Digitimes articulate that the RTX 5090 saw a cost addition of 10 % , and server manufacturers will now have to yield up to 15 % more than previously . It ’s unreadable whether every individual RTX 50 - series role model was hit by this presumed price increase , but the RTX 5090 is certainly the most likely culprit here .
The GPU market has been in a state of agitation over the last few calendar month . While the RTX 40 - serial was mostly useable at MSRP once the initial hoopla died down ( block up the RTX 4090 ) , the RTX 50 - serial is most certainly not . Even mainstream GPUs along the likes of the RTX 5060 Ti , or AMD ’s RX 9070 XT for that matter , are consistently selling for more , with price hikes ranging from $ 100 to $ 300 for some mannikin of the AMD batting order . Modest GPUs like the Intel Arc B580 are also pricier than they were at launch .
If Nvidia does go through with this rumored toll increase , it ’s arduous to gauge just how much of it might be passed over to us — the customers . With the prices already high , we can desire that company will get down their gain perimeter and GPUs wo n’t be much more expensive … although , I might be just fooling myself .
