Apple
Apple’sVision Pro headsetlit the world on fire when it was announce at theWorldwide Developers Conference ( WWDC)in June 2023 , and again when it launch in February of this year . But in the calendar month since , it ’s obviously been losing steam , with sales down and people bide away from in - store presentation . That does n’t augur well for Apple ’s “ next big matter . ”
The primal question , though , is whether this an genuine trouble for Apple . And if so , what can the company do about it ?
Apple
In free fall?
It ’s not just Apple Store sources that are paint this video . originally this month , App Store analytics platformAppfigures published a storyoutlining how launches of new apps designed specifically for the Vision Pro ( that is , not iOS apps that have been updated to work with the headset ) have fall dramatically since the headset was release in February .
For instance , when Vision Pro app submissions first opened in January , 73 novel apps and game were put in to the Cartesian product ’s App Store . The week after , that number rose to 82 , then leap to 150 the following week .
presently after that , the Vision Pro launched , and that ’s when the problems started . App submission have plummet ever since , with Appfigures ’ analytic thinking suggesting that just one new app made it onto the App Store by the last calendar week of March . That ’s a terrific drop - off .
Learning from the Mac
Together , Gurman ’s report and the Appfigures investigation suggest that the Vision Pro could be in a serious decline , with both consumer and developers supposedly misplace interest . If that ’s dead on target , this has the potential drop to become a criminal cps for the headset , with consumer staying away due to a deficiency of apps and developers being discouraged by the lack of app user .
That ’s the kind of situation Mac play facedfor many years , yet Apple look to berighting the shipthere thanks to strong-growing Mac performance improvements and a policy ofworking with developersto get their game onto the Mac . Could a similar thing be potential for the Vision Pro ?
Well , the first part of the equivalence — improvements to the gimmick itself — seems not only eminently potential , but entirely probable . There are long - standing rumors that Apple is operate on asecond - generation Vision Prowith better performance and features , and it makes sense that the headset is in line for some raise .
Apple also has a for the most part positive relationship with its developer ( barring a few App Store squabble ) . Before the headset launched , I spent timeinterviewing Vision Pro developersand their reply was almost universally confident , with the Brobdingnagian legal age saying that create apps for the headset was both well-situated and gratifying .
That makes me suppose that Apple has every opportunity of turning things around for the Vision Pro . I do n’t think the deficiency of young apps is because developers do n’t want to work with the machine , but rather because most are expect to see whether it will pluck up before enthrone their clock time and exertion into the platform .
But in parliamentary procedure to get there , Apple needs to make some variety to its Vision Pro lineup , namely by enclose a cut - Mary Leontyne Price model that is really low-cost for most hoi polloi . That could be the undivided biggest agent in amend the gadget ’s fortune .
Good news and bad news
I ’ll startle with the good news : We lie with acheaper Vision Pro headsetis on the way . We ’ve pick up report after report from legion highly reputable sources claiming that this is the pillowcase . When that happens , it ’s ordinarily a good bet that the prediction will come to pass .
OK , but what about the forged news ? According to the latest rumors , the cheaper Vision Promight not in reality be that cheap , and it may not set in motion until2025 or 2026 . That ’s a long time to wait considering the apparently refuse pursuit in the headset , which means Apple risks wait too foresightful to play its hired hand . Will the twist have completely run out of steam by the sentence the more affordable version arrive ?
in the end , I do n’t believe Apple is too concerned . With a $ 3,499 price rag , Apple always experience the headset would not sell in huge numbers game . It ’s a niche mathematical product vie in an immature market . It ’s also made for first adoptive parent and go - hard Apple devotee , not the general public . Sales numbers were always go to start from a low-pitched root and were never go to be phenomenal .
I ’m not excessively worried either , but that rests on Apple being able to quickly follow up with a more approachable Vision Pro that is priced much more reasonably . Apple need the rumour shorten - price headset , and it needs it fast .
Right now , Apple has all the right piece in home — the developer good will , the quality ware , the interesting apps — but it ask to move things on quickly before interest entirely fade . That is believably the most important issue the Vision Pro faces at this metre .
Ultimately , the Worldwide Developers Conference ( WWDC ) 2024 will be absolutely important . It ’s a developer - focused effect , so it ’s the sodding time for Apple to make a convincing pitch to developer to give back to the Vision Pro . And if it can show off some tempt fresh use cases for the gadget , consumer might respond positively as well .
That means all eyes will be on June 10 to see what Apple has in memory for us . The hereafter of the Vision Pro fall in the balance .
