That ’s a tasty - looking crybaby attendant wrapping . User MMD3 _ / Reddit
Here we go again , folks . First it was Amazon Fire TV , with a large ( and apparently unescapable ) advertising that invaded the home screen . And Chromecast with Google TV reportedly is start to do the same sort of thing , at least ifa singular post on Redditis any meter reading .
I have n’t been capable to retroflex the experience on myChromecast with Google TV . That might or might not be revelatory of anything . For one , I do n’t use the Chromecast as my common twist of choice ( though it does stop up in my paraphernalia old bag on most trip ) . For another , I run a Pi - hole advertizing - blocking agent on my entire home internet — and still very muchthink it ’s a affair you should useif you have any sort of attached TV or cyclosis equipment . eventually , and more likely , this new dwelling house cover advert has n’t seen a widespread rollout just yet .
*That’s a tasty-looking chicken tender wrap.User MMD3_ / Reddit*
In any consequence , nobody should be surprised by this tour of events , even if we do n’t like it . Google ’s job is to make money . And it does so by deal advertising . Same go for Amazon Fire TV . Same fit for Roku . And you could absolutely make the argument that Amazon , Google , and Roku are now advertize company first , and anything else second .
Google , for its part , just announced$9.2 billion in tax income from YouTube advertising in the fourth quarter of 2023 ( up from $ 7.9 billion in the quaternary quarter of 2022 . ) “ We ’re proud of with the NFL Sunday just the ticket signups in our first time of year , ” Philipp Schindler , Google older frailty president and chief business concern officer , saidduring the earnings call .
But it was publicise — notpure subscription numbers game — that stand out in the mention of YouTube TV andNFL Sunday Ticket . By literally cornering the market on out - of - market Sunday NFL games , Google is able-bodied to sell that many more advertising . Lucrative ace , no doubt .
“ Advertisers can buy from an NFL lineup as part of our YouTube Select portfolio , ” Schindler go forward . “ And this really allow advertisers to reach football game fans across YouTube ’s middling unique breadth of NFL content , independently of whether you are catch hot NFL game or on YouTube TV or Primetime Channels or observe NFL highlights or postgame comment on YouTube channels . ”
Roku makes things even more clear . It made $ 787 million in revenue on advertisingin the third quarter of 2023 , but only $ 125 million on hardware . It ’s an advertising caller first . Everything else second .
Which brings us to the obvious question : Is there a streaming gimmick you could buy that wo n’t bombard you with advertizement ? The solvent is “ yes , ” and it also happens to be the streaming box seat that we conceive is the ripe you’re able to buy — Apple boob tube 4K.
You ’re still going to get a caboodle out of Apple TV 4 K even if you ’re not in the Apple ecosystem . ( I used it for year while I was still on Android phones . ) In plus to hardware and software that practically lasts perpetually , you get a home screen that does not contain any display advertising . Not all ads are created equal , and show advertising are the kind we ’re talking about here . You ’ll see the casual ( somewhat annoying ) notification for a live raw show or movie on Apple television receiver . And you ’ll eventually see a notification for a sporting event while you ’re watching said plot . It happen . And I still laugh softly anytime it recount me to hop over to a “ close ” association football mate . They ’re almost all close .
But Apple TV 4 K does not have display ads . You wo n’t be tempted by a crispy chicken wrap . Or any other wrap . And decidedly not any chicken . You ’ll not see a dwelling house concealment with much more than quarrel upon row of app icons . The top row will give a duo show previews , but that ’s hardly the same matter as a display ad .
That could one day change . Never say never , especially when possible gross is bear on . But Apple , generally talk , is n’t a company to sully its products with exhibit ads , whether it ’s on home screenland or hardware . You ’ll not find an ad attacking you from within the notifications of an iPhone , nor will you find a sticker affixed to the body of a MacBook allow the humanity have it away whose central processing unit is inside . ( Not even when Apple was still using Intel chip . )
It ’s Apple TV 4K. Full halt .
