Apple / Meta
Meta ’s Quest 2 is the world’smost popular VR headset , and the latestQuest 3is selling well and will chop-chop reach second office . However , the Vision Pro will come within days . While Apple ’s VR headset outclasses Meta ’s safe in every way , the ego - proclaimed “ metaverse ” company is reportedly affirmative about Apple entering the market .
The timing of the Quest 3 ’s launch in October 2023 was perfect , riding the wave of excitement Apple created about mixed world with the Vision Pro promulgation four months to begin with . Meta capture VR vacation sale before Apple ’s headset was useable and now benefits from increased culture medium coverage andcomparisons of the Vision Pro and Quest 3 , often with a focusing on the Brobdingnagian price difference .
Apple/Meta
harmonize to a recent report fromThe Wall Street Journal , Meta is hoping to become the Android of VR to Apple ’s Vision Pro . Meta need practical reality to succeed in its retentive - terminal figure plan to establish the metaverse . Despite pouring $ 50 billion into inquiry and development and creating market - pass VR headsets that sell at little to no profits , virtual reality is still struggling .
Thus far , VR is seen as an substitute play organisation . Console gamers and PC gamers areentrenched in their preferred game franchisesand program , so it ’s strong to break through via gaming . Interest is growing in VR fittingness , which gamifies exerciseand makes home workouts find like travel to alien locations . Meta urgently wants the great unwashed to employ headset for work , and although VR is growing — forward motion has been dull .
Apple has the ability to change that . TheVision Prois a very telling applied science showcase , but its extremist - premium Leontyne Price put it out of ambit for most consumer . The alternative is clear a Meta VR headset . The Quest 3 ( $ 500 ) costs one - seventh as much and offers many standardized features , including multiple internet browser screens , interracial reality , and the same ability to link up to a Mac .
Meta has been the only major technical school leader pushing virtual reality and interracial reality forwards for many yr . It earn sense the company would receive some assistance in raising awareness . While Apple is an imposing presence , there ’s plenty of room for competition , and the Vision Pro pricing makes it a sumptuousness token that wo n’t affect Quest 3 sales .
If Apple really doeslaunch a humiliated - cost Vision Pro in 2025 , Meta might not be as felicitous . Neither troupe will suffer still , and even the theory of militant pricing will push Meta to keep ameliorate its products and tote up features to come closer to play off the newspatial computer science monetary standard set by Apple ’s Vision Pro .
