We ’ve reached that point in the Apple news cycle in which rumors run rampant forwards of an event — in this case , the September iPhone 14 consequence — and SEO checkboxes are being checked . It ’s how we screw nature is healing .
That does n’t mean every iPhone rumor is go to amount to realisation , however . Far from it . To wit : new AirPods Pro are possiblebut unconvincing on September 7 .
Another product that ’s had a few headlines over the past few weeks is theApple TV . ( The hardware , not the likewise - named app . ) And , by and large speaking , that ’s been in the vein of something like “ everything we jazz about the young Apple TV . ” To be clear , nobody recognise anything about the new Apple TV .
Heck , even the rumour are as slight as can be . Let ’s take a feel .
Is there a new Apple TV coming?
From a binary standpoint of yes or no , there almost certainly will be a new Apple TV at some period . While it ’s far from a best seller , Apple TV remains a comparatively important choice as a HomeKit hub . That is , it ’s a method by which those in the Apple ecosystem can wed together all theirsmart accessories that use the HomeKit protocol .
So it would be a fairly major shift if Apple were to kill off Apple television receiver anytime before long . And to be light , there have been no indications as such .
Rumors of updates to Apple TV have been moderately thin . A major one points toa Bloomberg pieceabout how Apple was prepping updates to a lot of ware which , of track , is what Apple does . Apple TV merely set out a individual reference in the piece , with no other details , except to say that we could see it anytime between now and the middle of 2023 .
A former rumorfrom Apple analyst Ming - Chi Kuopoints to the possibility of a new Apple TV in the 2nd one-half of the twelvemonth , which is anytime from now through December . That unsourced rumor points to “ a fresh rendering of Apple TV that meliorate cost structure . ” More on that in a second .
What’s in the new Apple TV?
Here ’s the thing that neither of those rumour addressed : What ’s in it for you ? What would a raw Apple telecasting fetch to the table that would justify an update or be enough to get someone to grease one’s palms for the first meter ?
First , some context . Apple TV 4 G — which , to be clear , is the only adaptation you should buy — last have an update in May 2021 . ( There ’s still an HD model out there . Do n’t get it . ) That update hail about three and a half years after Apple TV 4 K was first introduce .
A refresh in the downfall of 2022 perhaps would be a bit “ ahead of time , ” but not really unprecedented . The fourth - contemporaries Apple TV was issue in October 2015 , and the first Apple TV 4 K come not quite two eld later . So something “ new ” certainly is possible any time now .
An updated Apple TV almost certainly will happen at some point — the head is when and what ’s in it .
But what would a “ newfangled ” Apple TV 4 K mean value ? Are we talking sweeping new feature ? Is Apple ready to support 8 kilobyte declaration , which 99.9 % of the universe certainly does n’t need yet ?
Or is it potential that there will be some form of Apple TV dongle that ’ll cost less ? Folks have reckon on that make Kuo ’s “ improves cost social organization ” tweet , butwe’re not sold . There ’s very little rationality for Apple to make some sort of Apple TV gadget that compete alongside the $ 50 offerings from Roku , Amazon , or Google .
On the other script , if it cost consumer nearer to $ 100 than $ 200 , nobody would kvetch .
If we do come about to get a young version of Apple TV 4 K in the nigh time to come , you almost certainly can expect updated internals . ( Because that ’s how updated hardware works . ) And that could in reality give a little credence to the “ improves cost social system ” line . possibly the update is n’t about you — maybe it ’s about reworking things so it does n’t be Apple as much to produce . Look at it like this — the current iPhone SE utilise the A15 Bionic C.P.U. . The current Apple TV 4 cat valium is on the A12 Bionic , essentially four years old at this compass point .
All that say , the elementary fact is that nobody really has any idea what a new Apple TV 4 K would look like or what new feature it could bring .
Is this happening or not?
We would n’t put money on it , but mostly because it ’s in no way a high - stakes bet . There ’s utterly nothing unseasonable with the current Apple TV 4 K that requires an immediate Cartesian product release at the next available opportunity .
Really , the announcement of a new Apple TV is as much marketing and opportunity as it is anything else at this point . September is mostly as good as October , give the corner state of Apple television receiver . If we do n’t see one by Halloween , however , we might as well wait until next spring sometime .
If you ’re absolutely in need of an Apple TV 4 K right this second , you canfor $ 140 , which is n’t a bad price at all . It ’ll service you well for year .
But if you may wait or just are n’t in a hurry ? Hang close . A unexampled one is coming … eventually .
